Posted:4 days ago|
Platform:
On-site
Full Time
Own campaign implementation and optimization across multiple platforms. Assist in strategic planning, performance tracking, and mentoring Analysts.
• Execute end-to-end campaign management – from planning and setup to optimization, pacing, and performance tracking – to deliver on KPIs (awareness, engagement, sales)
• Drive daily campaign optimization to maximize ROAS, CTR, and CPM efficiency
• Lead performance reviews and develop client-ready reports in collaboration with Analysts
• Conduct platform audits, design A/B tests, and identify opportunities for process automation
• Coordinate with vendors and partners to ensure seamless campaign execution
• Coach and mentor Analysts on campaign setup best practices and maintaining data hygiene
• Strong command of at least 2 primary ad platforms and working knowledge of 1 secondary platform (e.g., Meta Ads, Google Ads, DV360)
• In-depth understanding of 1 analytics platform (e.g., Google Analytics, Adobe Analytics) and familiarity with Shopify or Shopper Marketing platforms (for D2C)
• Proficiency in Data Studio and a solid grasp of CRO principles.
• Knowledge of audience segmentation and remarketing strategies
• Ability to translate data-driven insights into actionable recommendations
• Understanding of audience profiling and persona creation (exposure to platforms like GWI is a plus, especially for branding roles)
• Experience in managing vendor relationships and onboarding new partners
• 2 to 4 years of relevant experience
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint)
• Clear and confident communicator with effective presentation skills
• Familiarity with AI tools and their applications would be an added advantage
Publicis Groupe India
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