Associate Branding

About the Role:

Own campaign implementation and optimization across multiple platforms. Assist in strategic planning, performance tracking, and mentoring Analysts.

Execute end-to-end campaign management from planning and setup to optimization, pacing, and performance tracking to deliver on KPIs (awareness, engagement, sales)

Drive daily campaign optimization to maximize ROAS, CTR, and CPM efficiency

Lead performance reviews and develop client-ready reports in collaboration with Analysts

Conduct platform audits, design A/B tests, and identify opportunities for process automation

Coordinate with vendors and partners to ensure seamless campaign execution

Coach and mentor Analysts on campaign setup best practices and maintaining data hygiene

What you'll bring:

Strong command of at least 2 primary ad platforms and working knowledge of 1 secondary platform (e.g., Meta Ads, Google Ads, DV360)

In-depth understanding of 1 analytics platform (e.g., Google Analytics, Adobe Analytics) and familiarity with Shopify or Shopper Marketing platforms (for D2C)

Proficiency in Data Studio and a solid grasp of CRO principles.

Knowledge of audience segmentation and remarketing strategies

Ability to translate data-driven insights into actionable recommendations

Understanding of audience profiling and persona creation (exposure to platforms like GWI is a plus, especially for branding roles)

Experience in managing vendor relationships and onboarding new partners

Minimum Qualifications:

2 to 4 years of relevant experience

Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint)

Clear and confident communicator with effective presentation skills

Familiarity with AI tools and their applications would be an added advantage