Associate Account Manager - Activation Agency

Key requirements:

• Graduate (MBA preferred) with experience of 3+ years in client servicing with focus on the Activations/ promotions segment & school contact programs.
• Proven ability to build relationships at senior levels
• Good client contacts in corporate sector
• Strong presentation skills
• Creative and structured approach to concept selling and client relationship management.

Job Role:

Client servicing & Business Development:

• Identifying and networking to generate business from the existing accounts, achieving profitability. Proactively following up with existing clients to get briefs for activities that would have happened in the previous years.
• Mapping needs of new brands/clients & generate business from them
• Meet the client to attain a clear understanding on the idea and close the brief.
• Coordinate with the Concept team to receive the concept within the timeframe required. Make the necessary changes to compile a final presentation, ready to present to a client.
• Receive the Designs from Creative & send the same along with the brief to the Operations team for the Costing.
• Receive the Cost Sheet from Production. Check every element of the costing & ensure that this cost sheet contains all elements as laid out in the presentation.
• Meet the client along and close the brief.
• Client Satisfaction & retention
• Ability to upsell

Activity Execution & Post Activity Closures:

• Coordinate with all stakeholders involved in the activity to ensure the delivery of creatives, art work, set design and all other elements of the activity. All elements must be as desired by the client.
• One may be present at the activity and oversee that all goes as planned and the client is satisfied. Oversee the overall production quality of the activity.
• Ensure the delivery of all promises to the client. Be available to address any queries of the client.
• In the case that the client requires any additional elements, one must hand over the Onsite Requirements Form to the client. The approved form may then be handed over to Operations. Oversee the production quality of the activation.
• Ensure closure of payment advice (PA) in co ordination with production. Check the PA made by Production
• Send the PA to MIS team for an Invoice to be generated.
• Send an Invoice to the Client.

Key Account Management:

• Mapping key clients requirements and providing them customized business solutions.
• Identifying and networking with existing key accounts, generating business from the existing accounts, achieving profitability and increased sales growth.
• Create compelling concepts and marketing strategies as per brand requirement and after evaluating target markets

Compliance with Commercial & Internal procedures:

• Adhere to processes: PO/Contract/Confirmation mail to be raised before commence of activity
• Work with advances as per advance policy of the Company
• Ensure all Weekly Reports, HOD Meeting Reports are sent to Head of Department
• Billing to client post activity completion
• Collection of payment from clients for activities executed

Learning & Growth:

• Understanding of brand (for allocated clients)
• Preparing Internal review /post activity report.