Assistant Vice President - Offline Segment - Rural Commerce

We are looking for a VP for end to end launching of new Rozana supermarket stores across India.
About RozanaRozana is India's fastest-growing rural commerce company, serving over 20,000 villages across India. Through a powerful combination of large-format offline stores and a hyperlocal commerce app, we are building Bharat's most trusted access platform for daily essentials, lifestyle products, and local services.Ideal candidate should have multi-location rollout experience in large-format retail, understands Tier 3-4/rural operational challenges, and is capable of managing parallel projects, vendors, real estate, and cross-functional teams. Key Responsibilities1. Expansion Planning & Pipeline- Design and manage the yearly NSO calendar across geographies and store formats- Work with Strategy, Real Estate, and Business Development to shortlist high-potential towns- Conduct site visits, feasibility analysis, and catchment profiling- Plan store sizes, layouts, launch timelines, and Capex estimates2. Project Management & Store Setup- Own end-to-end execution from shell to store go-live- Coordinate with vendors for civil, MEP , interiors, IT, POS, and signage installations- Track and drive project timelines, budget adherence, quality benchmarks, and handovers- Create standard playbooks for NSO across regions and formats3. Vendor, Compliance & Asset Coordination- Manage a network of project vendors, contractors, and local government consultants- Ensure all licenses, fire NOCs, shop establishment acts, and safety clearances are in place- Coordinate procurement and timely delivery of store assets (fixtures, furniture, inventory racks)- Set up essential utilities and connectivity (power, water, POS, internet) before launch4. Team Mobilization & Store Launch- Align with Ops, HR, and Admin for hiring and onboarding of store staff- Coordinate with Category, Visual Merchandising, and Marketing for store readiness- Plan and execute launch-day readiness: inventory load-in, POS testing, dry runs- Own the SOPs for store handoff to the Operations team5. Governance, Reporting & Scalability- Build a central NSO dashboard for visibility across all projects- Standardize processes for faster rollout with minimal leakages- Maintain control over project delays, vendor issues, or compliance bottlenecks- Drive cost-efficient, high-quality scale-up aligned with Rozana's rural expansion goals- Strong field execution experience- High project ownership and ability to manage multiple simultaneous sites- Familiarity with local government regulations, licenses, and retail infra standards- Strong negotiation, vendor management, and team leadership skills- Comfortable with travel for projects