Vice President - Ad Monetization

VP - Ad Monetization

We are looking to hire for leading lead Ad Monetization across Rozana's digital and physical retail ecosystem. The candidate will be responsible for unlocking revenue from third-party brands via in-app visibility, offline store activations, product sampling, retail media, and co-branded campaigns.
Key Responsibilities:Monetization Strategy:- Build and own the brand monetization roadmap for Rozana App and Stores- Design tiered monetization models (visibility slots, sponsored placements, featured products)- Develop pricing and packaging strategy for different categories and brand sizes- Define success metrics: revenue per store, revenue per MAU, repeat partnership ratePartner Development & Management:- Pitch brand visibility solutions to FMCG companies, regional brands, and new-age D2C players- Build partnerships for in-store activations, samplings, sponsored categories, and banner slots- Manage and renew long-term monetization deals with anchor brands- Own client servicing, campaign reporting, and performance feedback loopsApp-Based Retail Media:- Curate sponsored placements in Rozana's app: homepage banners, push notifications, app pop-ups- Integrate brand stories, product highlights, and campaign creatives into customer journey- Coordinate with tech and product teams to enable campaign scheduling, A/B testing, and analyticsIn-Store Brand Visibility:- Own monetizable store assets: end-caps, checkout counters, category aisles, sampling booths- Collaborate with store ops and retail design to execute branded visibility plans- Enable hyperlocal customization of campaigns based on region, season, or eventCross-Functional Execution:- Partner with category teams for bundled promotions and new product launches- Work with marketing for co-branded campaigns and rural influencer engagement- Collaborate with analytics to report brand campaign ROI, footfall lifts, and sales attributionWhat we are looking for:

- Experience in Ad monetization, trade marketing, retail media, or strategic brand partnerships
- Strong commercial acumen with a proven track record of revenue ownership- Experience working with FMCG brands, digital commerce platforms, or offline retail networks- Ability to balance monetization with customer experience and platform integrity- Excellent communication, storytelling, and cross-functional execution capabilities- Exposure to rural markets and consumer behavior in Bharat is a plus