Assistant Vice President

Role Summary

Key Responsibilities

• Develop and implement branding strategies aligned with EXL’s vision and goals
• Lead – Creation and execution of innovative social media campaigns to drive brand awareness, engagement, and growth
• Key focus on personalization of content and short form videos – Oversee the development of compelling content around EXL & its offering for social media platforms – graphics, videos, and written content
• Oversee brand narratives in videos, infographics, podcasts, and blogs.
• Drive Digital Branding & Content Strategy - develop digital-first branding approaches (e.g., social media storytelling, performance creatives, influencer tie-ups).
• Collaborate – cross-functional teams to ensure consistent brand messaging across all channels
• Monitor and analyze – social media trends, metrics, and performance to optimize campaigns and strategies
• Key focus on personalization of content and short form videos – Oversee the development of compelling content around EXL & its offering for social media platforms – graphics, videos, and written content
• Establish and maintain relationships with key influencers and partners across EXL to amplify brand reach
• Stay up to date with industry trends and best practices
  

Expected Qualifications

• Bachelor’s degree in marketing, Communications, Business, or a related field; master’s degree preferred
• 10+ years of experience in branding and social media strategy, with key focus on US market
• Proven experience in developing and executing successful branding and social media campaigns
• Strong leadership and team management skills
• Excellent written and verbal communication skills
• Proficiency in social media management tools, analytics platforms, and content creation workflows
• Creative / strategic thinker with the ability to generate innovative ideas and solutions