Assistant Store Manager

Key Responsibilities

• Store Leadership & Operations
• Support the Store Manager in overall store management including sales, customer service, operations, product, and team performance.
• Ensure daily operations are executed according to brand standards: stock management, security, grooming, CRM, after-sales service, and store maintenance.
• Lead by example on the sales floor to ensure smooth day-to-day operations and support team members as needed.
• Act as Store-In-Charge when the Store Manager is absent.
• Sales Performance & Customer Service
• Drive individual and team sales performance to achieve or exceed targets.
• Coach and motivate the sales team to deliver an exceptional, personalized customer experience.
• Lead and implement initiatives to grow and retain a strong client base, including developing VIP clients and acquiring new customers.
• Support and encourage clienteling initiatives and CRM activities across the team.
• Stay informed of market trends and provide relevant insights and buying feedback to the Store Manager.
• Monitor product sell-through to optimize inventory performance and seasonal sell-out (as per FIFO)
• People Development & Team Management
• Supervise, coach, and mentor sales staff through regular performance feedback, goal setting, and on-the-job development.
• Conduct regular floor observations, coaching sessions, and morning briefings.
• Foster a strong team spirit based on trust, mutual respect, discipline, and brand values.
• Ensure the team receives regular training in customer service, product knowledge, and selling techniques.
• Assist in organizing team activities and maintaining team morale, create a positive work environment.
• Handle basic disciplinary issues and escalate to the Store Manager or HR when necessary.
  

Requirements & Competencies:

• Minimum 3–5 years of relevant management experience in luxury retail, fashion, or similar customer-facing industry.
• Fluent in English.
• Passionate about fashion, craftsmanship, and luxury service.
• Strong leadership, interpersonal, and communication skills.
• High level of professionalism, integrity, and discretion.
• Proficient in Microsoft Office.
• Flexibility to work retail hours, including weekends and public holidays.