Assistant Sales Development Manager

Assistant Manager Sales Development

Department: Sales – General Trade (Premium Channel)

Location: Bangalore (East)

Reporting To: Associate Vice President – Sales Development

Company: Hector Beverages Pvt. Ltd. (Paper Boat)

About Hector Beverages

At Hector Beverages, we are on a mission to revive traditional Indian recipes through innovative and authentic products under our flagship brand, Paper Boat. As we expand our premium footprint in metro cities, we are looking for a driven and dynamic Premium GT Channel Manager to lead and scale our Premium General Trade (GT) channel.

Role Overview

We are seeking an experienced sales leader to manage the Premium GT channel in metro markets. This role requires strong distributor management, team leadership, and analytical capabilities. The incumbent will be responsible for expanding our town presence, driving numeric distribution, and improving sales force efficiency through structured processes and tech enablement.

Key Responsibilities

• Distributor Management & Market Expansion with co-ordination with Regional Teams.
• Ensure 100% monthly billing through efficient distributor operations.
• Expand market presence by identifying and activating new towns with the right distributor partners.
• Monitor distributor ROI, stock health, and serviceability.
• Frontline Sales Force Management
• Drive productivity by ensuring that each Front-Line bills 140–150 outlets per month.
• Monitor daily sales execution using tech tools (SFA/CRM).
• Numeric & Weighted Distribution Growth
• Ensure at least four core categories are billed in 80% of outlets.
• Implement market activation strategies to increase product penetration.
• Analyze performance data to drive actionable improvements.
• Performance Tracking & Tech Enablement
• Leverage Excel and dashboard tools (e.g., Power BI or Excel) to track secondary sales, billing gaps, and outlet coverage.
• Cross-functional Collaboration
• Work with Trade Marketing, Supply Chain, and Commercial teams for smooth claim resolution, execution of trade schemes, and visibility initiatives.

Key Performance Indicators (KPIs)

• Distributor Billing Efficiency
• Outlet Billing Productivity (Front-Line Level)
• Category-wise Numeric Distribution
• Training & Tech Compliance

Candidate Profile

Experience:

• - 1–2 years in FMCG Sales, preferably in metro or premium markets
  - Proven track record in distributor handling, team management, and GT expansion

Education:

• - Bachelor's degree (mandatory); MBA preferred.

Skills:

• Distributor Management
• Sales Team Leadership
• MS Excel & Power BI
• Secondary Sales Analytics
• SFA/DMS Tool Usage
• GT Channel Strategy
• Capability Development & Training

Why Join Us?

You’ll be joining a purpose-led company with strong values, exciting products, and the opportunity to shape how traditional Indian beverages are consumed in modern India. This role offers autonomy, leadership, and the ability to directly influence business growth in high-potential metro markets.