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Astroyogi
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Assistant Performance Marketing Manager

Assistant Performance Marketing Manager

Astroyogi

3 years

0 Lacs

Gurgaon Haryana India

Posted:1 week ago| Platform:

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Skills Required

marketing planning drive engagement strategy ads retention management targeting testing optimization messaging monitoring metrics collaboration coordination content data reporting analyze analytics communication solver creativity

Work Mode

On-site

Job Type

Full Time

Job Description

Location: WFO, Gurugram

Job Type:

Full-time

Position Summary

We are looking for a proactive Performance Marketing Assistant Manager with at least 3 years of experience in digital marketing. You will be instrumental in planning, executing, and optimizing our performance campaigns to drive user acquisition, engagement, and retention.

Key Responsibilities

Campaign Strategy & Execution: Assist in planning, launching, and optimizing performance marketing campaigns across platforms like Google Ads and Meta to drive acquisition and retention metrics
Ad Setup & Budget Management: Build ad campaigns, ad groups, creatives, targeting, and manage budgets to maximize ROI.
A/B Testing & Optimization: Run experiments on creatives, audiences, and messaging to improve conversion rates.
Performance Monitoring: Track key metrics including ROAS/TRoAS and provide actionable insights to improve campaign performance.
Collaboration & Coordination: Work closely with internal teams on creative/content and align with agencies or partners for campaign rollout.
Data & Reporting: Prepare performance dashboards, analyze data, and recommend improvements based on analytics.

Skills And Qualifications

Experience: 4–6 years in performance or digital marketing, with exposure to campaign management and analytics.
Technical Proficiency: Hands-on experience with platforms such as Google Ads, Meta Ads Manager, and analytics tools (e.g., GA4).
Analytical Acumen: Strong ability to interpret campaign performance data and identify optimization opportunities.
Communication & Collaboration: Excellent verbal and written communication; capable of working with cross-functional teams and external agencies.
Cultural Fit: A self-driven problem solver who embodies the “Yogi Tribe” values—ownership mentality, creativity, openness to learn, experiment, and inclusive collaboration

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