Assistant Marketing Manager

Job description:

Role: Marketing Manager

Branding And Advertising - Manager

Year Of Experience: 3 -8 Years

Industry: Retail And E-Commerce

Product Based Company

Location: Chennai

Immediate Joiners/10 Days Notice

Job Summary:
We are seeking a creative and strategic Marketing Manager to lead and execute both ATL (Above the Line) and BTL (Below the Line) marketing, Brand Promotion initiatives. The ideal candidate will be responsible for planning, implementing, and tracking marketing campaigns to build brand awareness and drive customer engagement.

Key Responsibilities:

• Develop and manage integrated marketing strategies that include ATL and BTL activities
• Plan and execute ATL campaigns (TV, radio, print, outdoor media) to increase brand visibility
• Lead BTL initiatives (events, activations, in-store promotions, direct marketing) to drive engagement and conversions
• Plan and execute marketing campaigns across digital and traditional channels
• Manage the company’s brand and ensure consistent messaging
• Analyze market trends and customer needs to develop marketing strategies
• Work with sales, product, and design teams to create promotional materials
• Monitor and report on campaign performance and ROI
• Manage marketing budgets and allocate resources effectively
• Analyze campaign performance and provide reports with actionable insights
• Manage the marketing budget and ensure cost-effective campaign execution
• Brand Promotion Activities , Field Handling..etc..

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field
• 3+ years of experience in marketing, including ATL and BTL campaign management
• Branding And Promotions..
• Strong project management and communication skills
• Experience working with agencies and cross-functional teams
• Proficiency in marketing analytics tools is a plus

Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹40,000.00 per month

Benefits:

• Health insurance
• Provident Fund