Assistant Marketing Manager

Company Description

Burger Farm India, Jaipur's original burger joint, is known for serving appetizing burgers, crispy fries, and refreshing drinks. Our culinary creations feature a unique blend of Indian spices and exotic flavors, offering an unmistakable taste experience with each bite. We take pride in delivering meals that surprise and delight our customers, continuously introducing fresh and new offerings to the menu.

'Taste bhi Indian, Brand bhi Indian'

Role Description

Are you a marketing powerhouse ready to drive growth in the dynamic F&B/QSR space? Burger Farm is looking for a talented and driven Assistant Manager - Marketing to champion our multi-channel strategy!

THE ROLE: You will be the core engine behind our brand visibility, balancing the excitement of digital presence with the necessity of flawless in-store execution. This role is perfect for a strategic thinker who is also ready to dive deep into execution.

KEY RESPONSIBILITIES:

• Social & Content Strategy:

  Develop and maintain the monthly social media content calendar (posts, reels, stories) and coordinate with design teams to produce engaging creatives.

• Influencer Campaigns:

  Identify, brief, and manage key influencer marketing partnerships, ensuring content aligns with brand objectives and maximizes reach/ROI.

• Offline Visibility:

  Oversee the execution of all offline marketing elements (sun boards, vinyl, standees) across our stores, ensuring timely installation and adherence to brand standards.

• Campaign Management

  : Assist the Marketing Manager in planning and executing launch campaigns for new stores and product rollouts.

• Performance Reporting:

  Track and report on key metrics for social media, influencer ROI, and offline campaign effectiveness, suggesting data-driven improvements. This includes data sorting and managing from Raw sales data as well to analyze and understand individual.
• Co-ordination: Co-ordination within multiple departments to ensure tasks are on track, keeping regular follow-ups, assisting manager to prepare strategies.

WHAT YOU BRING:

Mandatory: MBA in Marketing (Regular/Full-time program).

Experience: Minimum 2+ years of dedicated marketing experience.

Industry Preference: Prior experience in F&B, FMCG, Hospitality, or Retail is highly preferred.

Skills: Strong analytical abilities, excellent coordination skills, and a proven ability to manage multiple projects simultaneously.

• If you are passionate about food, driven by results, and ready to Bite into Bliss (and help others do the same!), we want to hear from you.