Assistant Marketing Manager

About the School

British Laureate School, Mohali, is a progressive institution dedicated to delivering world-class education through innovation, holistic development, and a global learning environment. We focus on academic excellence, character building, and preparing future leaders with strong values.

Roles and Responsibilities for Assistant Marketing Manager

Lead Generation Campaign Responsibilities

Plan, create, and execute targeted lead generation campaigns across digital and offline platforms.

Develop engaging content, ads, and creatives to attract prospective leads.

Run paid campaigns on platforms such as Facebook, Instagram, Google Ads, and LinkedIn to boost enquiries.

Monitor campaign performance using analytics tools and optimise based on insights.

Coordinate with the admissions team to ensure timely follow-up on generated leads.

Segment audiences to create tailored communication for higher conversion rates.

Collaborate with designers and content creators to ensure high-impact marketing materials.

Maintain lead quality by analysing trends and adjusting targeting strategies.

Support outreach initiatives such as school visits, webinars, events, and community programs to drive walk-ins and enquiries.