Assistant Manager - Product Marketing

• In your role as an Assistant Manager- Product Marketing, you will beresponsible and have complete ownership for managing your set of programs end to end
• Collaborating with cross-functional teams for planning and executing product launches and marketing activities

Role & responsibilities

• Own the Product Marketing, Communications, and Marketing Operations for your set of products Cross-functionalcollaboration for executing product launches /product upgrades as per go tomarket timelines
• Work with creativeagency/ internal creative teams to deliver sharply positioned marketingcollaterals
• Work cross-functionalteams for PR /affiliate activities, CRM campaign content, performance adrefreshes Work closelywith the tech (backend engineering team and web developers) for troubleshooting tech glitches and updation of landing page/brochures Project managing and operationally executing webinars, testimonial collection, etc
• Be theguardian of the Emeritus and University Brand in terms of compliance

Key skills and qualification

• A holder ofa bachelors degree in either marketing, business, or a related field Pastexperience in managing Product Campaigns, preferably which are digitally led (Performance Creatives, LP, Mailers, Videos, Brochures etc)
• A metricsdriven marketer with an eye for creativity Strongwritten and spoken communications and knowledge of creative/ contentdevelopment process
• Strong with project management skills and able to handle multiple marketing projects andhigh volume of programs simultaneously
• Exposure to high involvement/ consultative sales categories like BFSI, EdTech is a plus
• Exposure to Global Brands / APAC markets in a high brand compliance environment is a plus
• Quick Learner, Energetic, Self-Driven, Able to work in a fast-paced cross functionalenvironment