Assistant Manager - Product Marketing

As an Assistant Manager - Product Marketing, you will be responsible for managing GTM planning for new product modules and partner-specific releases. You will set up campaign and merchant segment journeys to drive feature visibility and usage through the MLCM programme. Monitoring campaign performance and analyzing key metrics such as MAU, feature adoption %, and cross-sell % will be crucial to measure effectiveness and ROI. Additionally, you will collaborate cross-functionally to build sales enablement tools including decks, FAQs, and one-pagers. Your ownership of the GTM and Marketing checklist will ensure full readiness for go-live across internal and external teams. Key Responsibilities: - Manage GTM planning for new product modules and partner-specific releases - Set up campaign and merchant segment journeys to drive feature visibility and usage (MLCM programme) - Monitor campaign performance and analyze key metrics (MAU, feature adoption %, cross-sell %) to measure effectiveness and ROI - Collaborate cross-functionally to build sales enablement tools decks, FAQs, one-pagers - Own and manage the GTM and Marketing checklist to ensure full readiness for go-live across internal and external teams Qualifications Required: - Understanding of product positioning, launch planning, and multi-channel rollout strategies - Experience with campaign set-up and merchant segmentation for mobile or web-based products - Ability to track campaign metrics and translate insights into actionable recommendations - Familiarity with Jira, ZOHO CRM, Google Analytics, Figma, and CMS platforms (e.g., Strapi); hands-on experience with campaign management tools like MoEngage, CleverTap, or WebEngage - Strong interpersonal and project management skills to coordinate across product, sales, and marketing teams As an Assistant Manager - Product Marketing, you will have a detail-oriented and outcome-driven mindset, and you will be eager to work in a high-growth, dynamic environment. This is a permanent job opportunity located in Mumbai, with in-person work required.,