1 - 5 years
8 - 9 Lacs
Posted:1 day ago|
Platform:
Work from Office
Full Time
Manage GTM planning for new product modules and partner-specific releases
Set up campaign and merchant segment journeys to drive feature visibility and usage (MLCM programme)
Monitor campaign performance and analyse key metrics (MAU, feature adoption %, cross-sell %) to measure effectiveness and ROI
Collaborate cross-functionally to build sales enablement tools decks, FAQs, one-pagers
Own and manage the GTM and Marketing checklist to ensure full readiness for go-live across internal and external teams
Why This Role Matters
Drives feature adoption through structured targeting and messaging
Enables stronger product GTMs across Mintoak and partner bank implementations
Improves control and visibility over key activation and usage metrics
Technical Skills
Experience: 1–2 years in product marketing, campaign execution, or growth marketing, preferably in fintech, SaaS, or B2B tech
GTM Execution: Understanding of product positioning, launch planning,
Keytaal Worldwide
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