Senior Manager - Marketing

Job Description

Location - Navi Mumbai Role & responsibilities : Mall Marketing: • Preparation & Execution of Unit Marketing plan in collaboration and guidance of the Corporate Marketing team. • The position has the overall responsibility for carrying out all brand building & marketing initiatives • Planning and executing various events & promotional activities, resulting into increased footfalls and customer conversions for the retailers. • Devise marketing strategies to counter competition and attract customers with unique value propositions. • Coordinating with advertising agencies, media planning, event agencies, managing publicity campaigns, monitoring annual budgets etc. • Responsible for Corporate tie-ups & Strategic alliances & co branding activities • Catchment engagement & local marketing initiatives • Analysis of the efficacy of the marketing programme • Monthly review of the marketing initiatives & incorporate correctives measures • Retailer driven marketing initiative • Managing in mall communication. Retail Solution: • Interface with the Mall Retailers to jointly develop and execute mall marketing initiatives to boost their sales and also provide support to retailers for their smooth functioning in the mall. • Shall devise systems and procedures to ensure retailers delight. • Dealing with retailer issues and responding to complaints. • Coordinate with retailer and HO for fit-out and exists • Responsible for retailer sales achievement, statutory compliance and revenue share budget achievement. Space on Hire: • Exploit the mall branding and promotions space jointly with the SOH agency and earn revenue. • Planning and executing various activities related to Space Selling by co-ordinating with various agencies, retailers and concerned partners associated resulting into maximum revenue generation. • Negotiating with prospective clients both inside and outside malls and adhering to timelines as decided. • Analyzing and working out effective rates for various sites based on competition and market trends. • Ensuring optimal and complete occupancy of all sites to increase profitability around the clock. • MIS reporting on a timely basis KEY SKILLS: • Strong customer service orientation • Should be a team player with good soft skills • Sound understanding of retail industry work environment • Understanding of Brand Management, sound knowledge of BTL Events, Space Selling & PR • Good analytical skills