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Jobs in Mumbai Metropolitan Region
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ALIQAN Technologies
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Assistant Manager - Product Marketing

Assistant Manager - Product Marketing

ALIQAN Technologies

12 years

5 - 7 Lacs

Mumbai Metropolitan Region

Posted:1 month ago| Platform:

Apply

Skills Required

marketing crm analytics positioning content research collaboration saas planning drive metrics effectiveness enablement management segmentation mobile jira figma cms communication

Work Mode

On-site

Job Type

Full Time

Job Description

Skills:

ZOHO CRM, Google Analytics, Product Positioning, Content Creation, Market Research, Cross-Functional Collaboration, Digital Marketing, CRM Tools,

Greetings from ALIQAN Technologies!!

Hiring

Assistant Manager - Product Marketing

for one of our client MNC

Job Title:

Assistant Manager - Product Marketing

Joining:

Immediate

Experience:

12 years in product marketing, campaign execution, or growth marketing, preferably in

fintech, SaaS, or B2B tech

Location:

Mumbai

Mode:

Permanent

Key Responsibilities

Manage GTM planning for new product modules and partner-specific releases
Set up campaign and merchant segment journeys to drive feature visibility and usage (MLCM programme)
Monitor campaign performance and analyse key metrics (MAU, feature adoption %, cross-sell %) to measure effectiveness and ROI
Collaborate cross-functionally to build sales enablement tools decks, FAQs, one-pagers
Own and manage the GTM and Marketing checklist to ensure full readiness for go-live across internal and external teams

Technical Skills

GTM Execution: Understanding of product positioning, launch planning, and multi-channel rollout strategies
Campaign Management: Experience with campaign set-up and merchant segmentation for mobile or web-based products
Analytical Ability: Ability to track campaign metrics and translate insights into actionable recommendations
Tools Proficiency: Familiarity with Jira, ZOHO CRM, Google Analytics, Figma, and CMS platforms (e.g., Strapi); hands-on experience with campaign management tools like MoEngage, CleverTap, or WebEngage
Collaboration & Communication: Strong interpersonal and project management skills to coordinate across product, sales, and marketing teams
Mindset: Detail-oriented, outcome-driven, and eager to work in a high-growth, dynamic environment

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