Assistant Manager Marketing

As an Assistant Manager Marketing at ALTANA, your main responsibility will involve developing and executing integrated marketing strategies to enhance brand presence, drive customer engagement, and support business objectives. You will play a crucial role in maintaining consistent brand identity across marketing materials, product packaging, and customer touchpoints. Additionally, you will oversee customer communications distribution, ensuring clear and effective messaging for various segments. A key aspect of your role will be to align marketing communications with global brand messaging to enhance the customer experience. You will be required to disseminate global updates to local employees to promote alignment and awareness. Furthermore, you will develop and implement integrated marketing programs aligned with business goals and market needs, ensuring timely execution, budget adherence, and successful delivery. In terms of event planning and execution, you will be responsible for planning and executing major trade shows and exhibitions, ensuring strong brand representation across all business lines. This will include organizing customer seminars, conferences, and distributor meetings both online and in-person, handling invitations and logistics. You will strategically coordinate participation in industry conferences to align with business objectives. Your role will also involve collaborating with the communications team in Germany to secure media placements for advertisements, technical articles, and promotional content. Building and maintaining relationships with media outlets to enhance brand visibility and engagement will be a crucial part of your responsibilities. Additionally, you will support corporate branding by providing social media content for global communication teams and implementing localized social media strategies to boost brand visibility and audience engagement. Executing promotional campaigns, contests, and events to strengthen brand engagement and loyalty will also fall under your purview. You will oversee procurement and distribution of promotional items and support new product launches with go-to-market strategies to ensure smooth execution across marketing channels. Market research, gathering customer insights, and tracking competitor activities will be essential in guiding marketing strategies and business decisions. Moreover, you will lead the annual marketing budget planning in alignment with the global Long-Range Planning (LRP) process and monitor expenditures to ensure efficient resource allocation and cost-effectiveness. Vendor and partner management will also be a part of your responsibilities, where you will oversee relationships with external vendors, event organizers, suppliers, and agencies, ensuring quality deliverables and timely execution. To be successful in this role, you should possess a Bachelor's degree in marketing, communications, business, or a related field (Masters preferred) along with at least 5 years of marketing experience, ideally in the chemical or manufacturing sector. Strong organizational and project management skills, excellent written and verbal communication skills, and proficiency in social media tools, digital marketing platforms, and the Microsoft Office Suite are also required. Experience in managing budgets, vendors, and marketing campaigns within a global context will be advantageous. Join ALTANA, where innovation and individual ideas are valued, and become part of a culture focused on appreciation, empowerment, openness, and trust. Take the opportunity to work with a global leader in specialty chemicals and enrich your career in specialty chemistry. To apply, please visit www.altana.jobs. For further information, contact Priya Gugale at priya.gugale@altana.com or +91 20 6719 0767. (Note: Candidates who applied earlier need not apply again. The closing date for all applications is 20th August 2025, and shortlisted candidates will be invited for a face-to-face interview.),