As an Assistant Manager Marketing at ALTANA, your main responsibility will involve developing and executing integrated marketing strategies to enhance brand presence, drive customer engagement, and support business objectives. You will play a crucial role in maintaining consistent brand identity across marketing materials, product packaging, and customer touchpoints. Additionally, you will oversee customer communications distribution, ensuring clear and effective messaging for various segments. A key aspect of your role will be to align marketing communications with global brand messaging to enhance the customer experience. You will be required to disseminate global updates to local employees to promote alignment and awareness. Furthermore, you will develop and implement integrated marketing programs aligned with business goals and market needs, ensuring timely execution, budget adherence, and successful delivery. In terms of event planning and execution, you will be responsible for planning and executing major trade shows and exhibitions, ensuring strong brand representation across all business lines. This will include organizing customer seminars, conferences, and distributor meetings both online and in-person, handling invitations and logistics. You will strategically coordinate participation in industry conferences to align with business objectives. Your role will also involve collaborating with the communications team in Germany to secure media placements for advertisements, technical articles, and promotional content. Building and maintaining relationships with media outlets to enhance brand visibility and engagement will be a crucial part of your responsibilities. Additionally, you will support corporate branding by providing social media content for global communication teams and implementing localized social media strategies to boost brand visibility and audience engagement. Executing promotional campaigns, contests, and events to strengthen brand engagement and loyalty will also fall under your purview. You will oversee procurement and distribution of promotional items and support new product launches with go-to-market strategies to ensure smooth execution across marketing channels. Market research, gathering customer insights, and tracking competitor activities will be essential in guiding marketing strategies and business decisions. Moreover, you will lead the annual marketing budget planning in alignment with the global Long-Range Planning (LRP) process and monitor expenditures to ensure efficient resource allocation and cost-effectiveness. Vendor and partner management will also be a part of your responsibilities, where you will oversee relationships with external vendors, event organizers, suppliers, and agencies, ensuring quality deliverables and timely execution. To be successful in this role, you should possess a Bachelor's degree in marketing, communications, business, or a related field (Masters preferred) along with at least 5 years of marketing experience, ideally in the chemical or manufacturing sector. Strong organizational and project management skills, excellent written and verbal communication skills, and proficiency in social media tools, digital marketing platforms, and the Microsoft Office Suite are also required. Experience in managing budgets, vendors, and marketing campaigns within a global context will be advantageous. Join ALTANA, where innovation and individual ideas are valued, and become part of a culture focused on appreciation, empowerment, openness, and trust. Take the opportunity to work with a global leader in specialty chemicals and enrich your career in specialty chemistry. To apply, please visit www.altana.jobs. For further information, contact Priya Gugale at priya.gugale@altana.com or +91 20 6719 0767. (Note: Candidates who applied earlier need not apply again. The closing date for all applications is 20th August 2025, and shortlisted candidates will be invited for a face-to-face interview.),
As an End-use Manager Graphic Arts at ALTANA, you will play a crucial role in supporting and expanding the business in end-use graphic arts, specifically focusing on printing inks and inkjet inks in India and ISC. Your responsibilities will include engaging with manufacturers, conducting market mapping, developing new strategies, and staying updated on industry trends and innovations. You will collaborate closely with the global End-use Manager and team while interacting with key accounts and potential customers, especially MSME customers, to understand their needs and provide effective solutions. In this role, you will generate Technical Service Requests (TSRs) and oversee their execution at the BYK Technology Application Centre, either with distributor partners or individually. You will act as a liaison between customers and the Centre for project execution, ensuring timely completion. Additionally, providing insights on competitors, coordinating with distributor partners to achieve annual targets, organizing meetings and trainings for agents and customers, and upholding ALTANA values of Openness, Trust, Appreciation, Empowerment, and safety culture are also part of your responsibilities. To excel in this position, you are required to have a Graduate or postgraduate degree in Chemistry with a diploma or PG diploma in Paint Technology, or B Tech or M Tech in Polymer or Paint from a recognized university or institute. A minimum of 10 years" experience in R&D, with at least 3 years in sales, is preferred. You should possess strong organizational and problem-solving skills, the ability to work independently and collaboratively, excellent communication and presentation abilities, and a willingness to travel throughout India. At ALTANA, we foster a culture of innovation and individual growth, where your ideas are valued, and open communication is encouraged. By actively embodying ALTANA's corporate values of Appreciation, Empowerment to act, Openness, and Trust in your daily work, you contribute to our shared success. Joining the ALTANA Group means being part of a leading global supplier of specialty chemicals with a strong focus on innovation and sustainability. BYK, a division of ALTANA, has been serving customers in the Indian subcontinent for over 3 decades, with offices in Thane and Pune. If you are passionate about making a difference and driving business impact through innovation, we invite you to apply via our job portal www.altana.jobs. We are excited to potentially welcome you to our team! For more information or inquiries, please reach out to Priya Gugale at priya.gugale@altana.com or +91 20 6719 0767. The application deadline is 20th June 2025, and shortlisted candidates will be contacted for a face-to-face interview. To learn more about ALTANA and BYK, visit www.byk.com. Job Number: AW00306 Legal Entity: BYK India Private Limited Location: Pune,