Assistant Manager - Digital Marketing

Job Description

Responsibilities Organic Ranking – Drive digital metrics such as traffic, engagement rate, average time spent, form fills (leads) by conducting research, planning and executing all SEO / SEM activities for organic growth Email Marketing – Manage a database, find out the right tools and run regular email campaigns including newsletters, cold email campaigns and drip campaigns Analytics & Reporting – Own and manage all reports related to website metrics, budgets, leads Evaluate Technologies – Keep an eye out on the latest technologies and tools available by constant research, demos, trials to experiment and ensure that the MarTech Stack is as per industry benchmarks Integrated Campaign Management – Liaison with content marketers, marketing operations, designs and sales leaders to run 360 marketing campaigns including email, social, ABM to maximize ROI and better lead nurturing Qualifications Experience into B2C Ed Tech company is a plus 4 to 6 years of overall work experience. At least 3 years of experience in core digital marketing Certifications – Google Data Analytics Professional Certificate, Advanced Google Analytics (Any other certification is good to have) Proven experience in executing high-performing campaigns mapped directly with ROI (funnel creation) Track record of organic first marketing instead of paid or PPC (desirable but not mandatory) Show more Show less