Assistant Manager - Digital Marketing

Job Description

Teji Mandi is a SEBI Registered Research Analyst platform backed by the formidable foundation of Motilal Oswal Financial Services. We offer ready-to-invest, actively managed stock portfolios at affordable rates to retail investors to democratise investing. Job Responsibilities Campaign Planning and Management: Plan, execute, and monitor app and web campaigns on Facebook and Google, focusing on driving app installations, leads and paid subscriptions. Manage Google search ads campaigns targeting investment-related keywords. Oversee influencer marketing and affiliate marketing initiatives to increase brand visibility and user acquisition. Campaign Optimization Analyse daily reports and metrics such as CPM, CPC, CTR, CPL, and CPA to identify areas for campaign optimisation. Collaborate with direct and cross-functional teams to implement strategies for improving campaign performance and user engagement. Content Creation and Creative Ads Work closely with the content team to develop thoughtful, engaging content that resonates with the target audience. Contribute to creating creative ads that drive conversions and effectively communicate Teji Mandi s value proposition. Reporting and Data Analysis Identify trends, insights, and areas for improvement based on the data analysis. Generate regular reports to communicate campaign performance and key findings to the marketing team and management. Stay updated on industry trends, best practices, and emerging technologies Qualifications and Skills Bachelor s degree in marketing, advertising, or a related field. Prior experience managing marketing campaigns, preferably in the finance or investment industry. Proficient in using Facebook Ads Manager, Google Ads, and other digital advertising platforms. Strong analytical skills to interpret campaign metrics and make data-driven decisions. Creative mindset with the ability to develop compelling content and ads. Excellent communication and collaboration skills to work effectively with cross-functional teams. Years of experience: 3 Years and above