Assistant Brand Manager Marketing

We are looking for a Assistant Brand Manager who will drive ICONIC’s brand strategy across offline and online channels, owning campaign curation, 360° implementation, media planning, and performance analysis. This role will bridge marketing creativity with commercial impact, ensuring every campaign translates into measurable business growth.

Key Responsibilities

Campaign Curation & Execution

Develop, plan, and execute 360° brand campaigns across offline (retail, OOH, print, activations) and online (digital, social, e-commerce).

Work closely with creative, media, and production partners to deliver impactful campaigns aligned with ICONIC’s brand ethos.

Integrate campaigns seamlessly across retail stores, digital touchpoints, PR, and influencer collaborations.

Sales & Business Understanding

Partner with merchandising, retail,CRM and e-commerce teams to align campaigns with sales objectives.

Track sales uplift, category performance, and customer acquisition driven by marketing campaigns.

Identify regional opportunities to drive footfall and conversions.

Media Planning & Buying

Lead media strategy across print, digital, outdoor, and social channels.

Manage media buying (direct & via agencies) to ensure cost-effective, high-impact campaigns.

Optimize media mix for both brand visibility and performance outcomes.

Analysis & Reporting

Track and analyze campaign performance across offline & online channels.