ASM (Institutional Sales, B2B, Horeca)

We are looking for a result-driven Area Sales Manager (ASM) to lead sales and distribution for our client across Andhra Pradesh and Telangana.

Our client are manufacturers of performance-driven hygiene and cleaning essentials brand designed for the HoReCa, Corporate, and Institutional segments.

The ASM will be responsible for expanding the distributor network, acquiring new institutional clients, and achieving revenue targets through effective territory management and strong market execution.

Key Responsibilities

Business Development & Client Acquisition

• Identify and onboard new clients in the Hotels, Restaurants, Cafés (HoReCa), Corporate, and

Institutional sectors.

• Build and maintain strong relationships with procurement and operations teams.

• Generate and close B2B leads through direct sales, channel partners, and referrals.

• Drive region-wise onboarding of Distributors, Super Stockists, and Institutional Partners.

Sales & Revenue Management

• Deliver on monthly, quarterly, and annual sales targets.

• Monitor and manage primary & secondary sales performance across the assigned territory.

• Negotiate and finalize business terms, pricing, and order quantities.

• Track collections, credit limits, and timely payments from distributors and clients.

Channel Development & Market Expansion

• Expand Product presence across major cities and towns in AP & Telangana.

• Develop, train, and support distributor and sub-dealer networks.

• Ensure market visibility through sampling, activations, and local marketing initiatives.

• Coordinate with marketing and supply teams to align product availability and demand

generation.

Account Management & Retention

• Maintain long-term relationships with key institutional clients.

• Ensure repeat orders, upselling, and client satisfaction.

• Manage after-sales support and service coordination for assigned accounts.

Key Requirements

• Experience: 5–8 years in Institutional / B2B Sales – preferably in hygiene, FMCG, or cleaning

products.

• Proven experience in HoReCa or institutional distribution sales within AP & Telangana.

• Strong understanding of distributor appointment and channel management.

• Excellent communication, negotiation, and interpersonal skills.

• Ability to work independently with an entrepreneurial mindset.

• Proficiency in CRM tools and MS Office for sales reporting and tracking.

Compensation:

Competitive salary + performance incentives + travel allowances.

Reporting To:

GM Sales / Regional / Sr. Sales Manager – B2B