Area Sales Manger

Job Title: Area Sales Manager

Location: [Delhi]

Department: Sales & Business Development

Reports to: Regional Sales Manager / Zonal Sales Manager

Job Summary

The Area Sales Manager (ASM) will be responsible for driving sales growth, managing a team of sales representatives/distributors, and ensuring achievement of sales targets within the assigned territory. The role involves market development, customer relationship management, and execution of sales strategies to maximize business opportunities.

Key Responsibilities

• Achieve monthly, quarterly, and annual sales targets for the assigned area.
• Lead, motivate, and manage a team of Sales Executives/Representatives.
• Develop and maintain strong relationships with distributors, retailers, and key customers.
• Monitor competitor activities, market trends, and share timely insights with management.
• Implement trade marketing initiatives and promotional activities in the territory.
• Ensure proper product placement, availability, and visibility across retail channels.
• Drive new customer acquisition and territory expansion.
• Review and analyze sales reports, identify gaps, and implement corrective actions.
• Conduct regular field visits, coaching, and performance reviews of the sales team.
• Ensure adherence to company policies, credit control, and collection of outstanding dues.

Key Requirements

• Bachelor’s degree in Business, Marketing, or related field (MBA preferred).
• 3–8 years of proven sales experience, with at least 2+ years in a supervisory role.
• Strong leadership, communication, and negotiation skills.
• Ability to analyze data, prepare reports, and take data-driven decisions.
• Familiarity with the local market dynamics and distribution network.
• Willingness to travel extensively within the assigned territory.
• Proficiency in MS Office (Excel, PowerPoint, Word); knowledge of CRM tools is a plus.

Skills & Competencies

• Target-driven and result-oriented.
• Team leadership and people management.
• Customer relationship management.
• Problem-solving and decision-making ability.
• High level of integrity and work ethics.

Job Type: Full-time

Pay: ₹25,000.00 - ₹60,000.00 per month

Work Location: In person