Area Sales Manager - FA Business

Job Title:

Location:

Job Overview:

Area Sales Manager (ASM) is responsible for achievement of sales targets of territories in his or her region by building and retaining a strong sales team, ensuring flawless execution of marketing strategies, building strong rapport amongst key opinion leaders, and monitoring adherence to business unit norms.

Key Responsibility:

1. Sales Management:

• Ensure achievement of Area and Regional Sales Targets; Drive team to achieve collection and POB targets.
• Foster a growth-oriented mindset within the sales team.
• Direct selling activities and prioritize tasks effectively.
• Perform Sales Tracking and provide Monthly Sales Forecasting.
• Maintain accurate and up-to-date sales data for the territory.
• Ensure adequate coverage of channel partners to maintain inventory availability.
• Ensure 100% compliance with ethical practices set forth by the organization.

2. Key Opinion Leader Engagement:

• Build and develop personal rapport with core KOLs in the area/region.
• Engage customers through scientific platforms, camps/campaigns, etc., adhering to organizational practices.

3. People Management:

• Communicate job expectations to the sales team; plan, monitor, appraise, and review job contributions.
• Orient, Train, Assign, Schedule, Coach, Counsel, and Discipline employees in assigned areas/regions.
• Demonstrate and detail products to all stakeholders for sales objective achievement.
• Train Territory Sales Officer to sell brand value to target customer groups.
• Evaluate performance of VSOs at pre-set intervals.
• Aim to retain a high-performing sales team.

4. Market Development:

• Ensure 100% coverage of all stakeholders in the area/region including Veterinarians, Livestock specialists, Veterinary/Animal Husbandry institutions, and Channel partners.
• Record and communicate market trends and competitor information; identify trends impacting business.
• Recommend launch of new products by identifying unmet clinical needs and therapy gaps.

5. Major Challenges:

• Proactively plan for market and customer-related uncertainties.
• Coach, train, and nurture the sales team to address attrition.

6. Key Decisions:

• Plan allocation of time and resources among different parts of the area/region.

Qualifications:

• Graduate in Science are preferred.
• Non-science graduate with previous experience in farm animal business can also apply.
• 5 years of experience in frontline or 2 years of managerial experience in livestock business.
• Ability to handle scientific communication with customers.
• Eagerness to build relationships, nurture, and manage people.
• Strong sales planning and negotiating skills.

Additional Information:

• This position offers competitive compensation including base salary, commission, Insurance and benefits package.
• Travel within the assigned territory is required.