Area Sales Manager

Job Summary:

The Area Sales Manager will be responsible for driving sales performance and managing sales operations across a designated territory in the medical equipment sector. This role requires a results-oriented professional with strong leadership capabilities to develop and execute business strategies, expand market presence, and ensure customer satisfaction through seamless coordination between sales and service teams.

Key Responsibilities:

• Achieve sales targets by promoting biomedical equipment to hospitals, diagnostic centers, and healthcare institutions.
• Identify growth opportunities and implement strategic sales initiatives to increase market share.
• Develop strong relationships with key stakeholders including healthcare professionals, hospital administrators, and procurement teams.
• Lead and mentor a team of Sales Executives and Service Engineers, fostering a high-performance culture.
• Conduct joint field visits to support the team and strengthen customer engagement.
• Ensure timely and effective after-sales support in collaboration with the service department.
• Resolve customer concerns and escalations to maintain long-term client satisfaction and retention.
• Submit Monthly Review Meeting (MRM) and Management Information System (MIS) reports to the Sales and Ops Head.
• Prepare detailed sales forecasts, market analyses, and monthly performance reports.
• Participate in hiring, training, and performance reviews of the sales and service team.
• Support brand visibility and product positioning across the region

Skills & Qualifications:

• Minimum 5+ years in biomedical equipment sales.
• Bachelor’s degree (preferably in Biomedical Engineering, Life Sciences, or related field).
• Strong leadership and team management abilities.