Area Sales Manager

Area Sales Manager – Appliances (Kolkata)

Compensation & Location

• Location: Kolkata, West Bengal, India
• Experience: 6–12 years, ideally from B2C, General Trade, or Dealer Distribution background
• Package: Up to ₹14 lakh per annum (including performance incentives)

Role Overview

As the Area Sales Manager, you will lead sales operations across the Kolkata territory to drive primary and secondary sales, manage general trade channels, and develop a robust dealer and distributor network in the appliances industry. In this pivotal B2C-facing role, you’ll blend strategic thinking with hands-on execution to expand market share and build lasting relationships.

Key Responsibilities

• Territory Sales Strategy
• Develop and implement sales plans aligned with business goals, focusing on both primary (manufacturer to distributor) and secondary (distributor to retailer) sales.
• Channel & Dealer Management

Identify, onboard, and nurture dealer and distributor partnerships. Drive distribution growth by activating underperforming counters and ensuring consistent stock availability.

• General Trade Coverage

Cover general trade channels—supervise retail presence, manage order flows, visual merchandising, and promotional activity. Execute trade schemes to heighten engagement and visibility.Lead, train, and mentor a team of area sales executives. Set goals, monitor performance, and conduct performance reviews to optimize team efficiency.Analyze local market trends, competitor moves, and customer behavior. Deliver structured reports and insights to senior management for strategic planning.Manage credit policies, ensure timely collections and maintain healthy receivables. Uphold commercial hygiene within operations.

• Team Leadership
• Market Intelligence & Reporting
• Commercial & Financial Discipline

Required Qualifications & Skills

• Proven experience in sales—especially B2C appliances, general trade, dealer/distributor channels
• Demonstrated success driving both primary and secondary sales
• Strong leadership, negotiation, and communication skills
• Analytical with proficiency in sales data, MIS, and CRM tools
• Graduate or higher qualification in Business, Marketing, or a related field; MBA preferred

Team HR

Geetika Arora

6396629639

Job Types: Full-time, Permanent

Pay: ₹75,720.78 - ₹112,000.60 per month

Benefits:

• Health insurance
• Provident Fund

Experience:

• B2C Sales : 4 years (Required)

Work Location: In person