Area Sales Manager (B2B)

Area Sales Manager (ASM) – Field Sales Location: Assam (Guwahati Region) Head Office: New Delhi Department: Sales Industry: Bathroom Accessories / Hardware / Building Materials (as applicable) 🔹 Position OverviewT he Area Sales Manager (ASM) will be responsible for driving sales growth, managing distributors & dealers, expanding market reach, and ensuring execution of sales strategies in the Assam (Guwahati) region. The role involves extensive field visits, market mapping, and building strong relationships with trade partners. 🔹 Key Responsibilities1. Sales & Market Development Achieve monthly, quarterly, and annual sales targets for the assigned region. Identify new distributors, dealers, retailers, and expand secondary sales. Conduct regular field visits (10–12 counters per day standard). Plan and execute area-wise sales strategies to increase product penetration. Ensure availability, visibility, and proper display of company products. 2. Channel ManagementDevelop and manage distributor & dealer networks in assigned districts. Handle distributor onboarding, order booking, and stock management. Resolve distributor issues related to pricing, schemes, orders, and payments. Track competitor activities, pricing, launches, and market strategies. 3. Field Operations Daily market visits & reporting (beat plan, tour plan, counter coverage). Conduct product training & awareness for retailers and channel partners. Ensure timely collections and maintain credit discipline. Monitor order fulfillment & coordinate with HO (New Delhi) for dispatch. 4. Reporting & CoordinationPrepare daily sales reports (DSR), weekly status reports, and monthly MIS. Share market insights, customer feedback, and sales opportunities. Coordinate with marketing team for branding materials, promotions, and campaigns. Attend monthly review meetings at Head Office (New Delhi) as required. 🔹 Skills & Qualifications Minimum 2–5 years of field sales experience (Hardware/Bathroom Accessories preferred). Strong understanding of the Assam (Guwahati) market and nearby districts. Ability to manage distributors, dealers, and retail counters. Excellent communication, negotiation, and customer-handling skills. Must be comfortable with daily field travel. Ability to work independently with strong target orientation. Basic knowledge of Excel, CRM, WhatsApp reporting, and sales documentation. Work Structure Work Location: Assam (Guwahati field operations) Reporting To: Sales Head / Regional Manager (Delhi HO) Office Coordination: New Delhi Head Office Travel: Extensive field travel within Assam region