Area Sales Manager (ASM)

Job Description

Role Overview: We are looking for a results-driven Area Sales Manager with proven experience in the CCTV camera and electronic security systems industry. The ideal candidate will lead sales operations in the Mumbai region, drive revenue growth, build channel partnerships, and manage key customer relationships. Key Responsibilities: Sales & Business Development: Identify and target new business opportunities in the B2B and B2C segments. Drive revenue through direct sales, channel partners, system integrators, and resellers. Create and implement sales strategies to meet and exceed sales targets. Client Relationship Management: Maintain strong relationships with key customers, including builders, contractors, IT heads, security officers, and procurement teams. Conduct site visits, product presentations, and demo installations as needed. Channel Management: Build, manage, and motivate channel partners/distributors in the assigned territory. Negotiate pricing, margins, and incentives with partners. Market Intelligence: Track competitor activity, market trends, and customer feedback. Report on industry movements and recommend changes to improve competitiveness. Technical Coordination: Liaise with the technical team to ensure smooth pre-sales and post-sales support. Maintain basic knowledge of IP cameras, DVRs/NVRs, access control systems, and related networking components. Key Requirements: Minimum 4 years of sales experience in CCTV, surveillance systems, or IT hardware. Strong understanding of security products (e.g., Hikvision, CP Plus, Dahua, etc.) Proven track record in achieving sales targets and managing territory-based operations. Excellent communication, negotiation, and interpersonal skills. Ability to travel across the Mumbai Metropolitan Region and nearby zones. Tech-savvy, with working knowledge of CRM tools and Microsoft Office. Preferred Qualifications: Bachelor’s degree in Business, Marketing, or IT/Engineering . Certification or training in surveillance/security systems (optional but preferred). CTC: Competitive, based on experience + travel allowances Job Type: Full-time Pay: ₹35,000.00 - ₹40,000.00 per month Benefits: Provident Fund Schedule: Day shift Experience: CCTV Industry : 3 years (Required) Language: English, Hindi (Required) Location: Mumbai, Maharashtra (Required) Willingness to travel: 100% (Required) Work Location: In person