Area Sales Manager (ASM)

Job Description: Area Sales Manager (ASM)

Position: Area Sales Manager
Company: Blacknut Agrifood Machinery Pvt. Ltd.
Location: Purnia/ Katihar/ Malda
Department: Sales & Marketing
Reports to: Sales Head / Director

About Blacknut

Blacknut Agrifood Machinery Pvt. Ltd. is India’s pioneer in mechanization of the Makhana (Euryale ferox) processing industry. Since 2005 we have been designing, manufacturing, and commissioning world-class machinery for Makhana and other food processing sectors. Our mission is to empower the Mallah community and scale Makhana cultivation & processing across India.

Role Overview

The Area Sales Manager (ASM) will be responsible for achieving sales targets, managing channel partners, building strong customer relationships, and expanding Blacknut’s presence in the assigned territory. This role involves field sales, dealer development, client engagement, and coordination with technical & service teams.

Key Responsibilities

• Achieve monthly, quarterly, and annual sales targets for the assigned territory.
• Identify, appoint, and manage dealers, distributors, and channel partners.
• Conduct market research to identify new business opportunities and customer needs.
• Build and maintain strong relations with farmers, Fodiwala, entrepreneurs, corporates, and government agencies.
• Present and demonstrate machinery solutions to potential clients.
• Coordinate with the technical/service team for machine installation, training, and after-sales support.
• Prepare and submit sales reports, forecasts, and competitor analysis.
• Represent the company in exhibitions, seminars, and industry events.
• Drive customer education and awareness about mechanization, biofuel, and carbon credit ecosystem opportunities.

Desired Candidate Profile

• Education: Graduate in Mechanical/Agri Engineering / MBA in Marketing (preferred).
• Experience: 3–7 years of experience in capital equipment / agritech / food processing machinery sales.
• Strong understanding of B2B and B2C sales models.
• Excellent communication, negotiation, and presentation skills.
• Ability to travel extensively within the assigned region.
• Self-motivated, target-oriented, and able to work independently.

Compensation & Benefits

• Competitive salary + performance-based incentives.
• TA/DA for official travel.
• Training on Blacknut’s product portfolio & industry ecosystem.
• Opportunity to grow within India’s most innovative agritech startup.

Job Type: Full-time

Pay: ₹21,500.00 - ₹25,000.00 per month

Benefits:

• Cell phone reimbursement

Education:

• Bachelor's (Required)

Work Location: In person