Area Sales Manager

Primary Purpose of Role

Responsible for executing the sales strategies and plans to achieve sales and market share, growth targets. Also responsible for supporting local level marketing initiatives, ensuring timely collections for own area and maximize the allocated budget and discount structure to achieve targets.

Responsibilities

• Forecast and achieve the budgeted volume and market share for the given area
• Execute local level marketing activities and schemes, monitor competitor activities, key accounts, market trends, opportunities and future prospects and build strategies accordingly in consultation with the reporting manager/Regional Sales Head
• Ensure market coverage as per norms by TSE/HE Specialists and also work in the market as per coverage norms
• Responsible for planning any company's asset allocation such as GSBs, Chillers, etc. and ensure the assets are in place as per approved plan
• Build relationships across accounts and Route to market to ensure achievement of all the commercial metrics
• Ensure execution of the accounts as per the Trade Marketing strategy- Partner with the Trade marketing team to identify, liaise and execute the Accounts as per the experiential focused sales activities
• Drive Sales technology to capture and review on a regular basis, identify opportunities and develop sustainable competitive sales strategy for the states handled
• Plan and forecast sales and market share targets for the defined region on a weekly/monthly basis
• Develop new markets to achieve growth and penetration targets

Key Interactions

• Sales Analyst/Sales Team/PPM
• Marketing / Commercial integration
• Supply & Planning
• Legal Team
• Finance Team
• People Team

Knowledge, Skills & Abilities

Education and/or specific experience

• Graduation with 3-5 years’ experience
• Ideal – Post Graduation (MBA in Sales and Marketing from Good B-School) with 2-4 years’ experience
• Superior knowledge and familiarity of market, customers and information channel

Skills and/or knowledge

• High drive for results,
• Analytical mind, especially on finance and sales analysis
• Excellent strategic thinking and planning ability
• Strong communication, negotiation and interpersonal skills
• Provide coaching and training to the team to deliver better business results

Quench your thirst for success. Come, accept the challenge!