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ACME SERVICES PRIVATE LIMITED
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Area Sales Executive

Area Sales Executive

ACME SERVICES PRIVATE LIMITED

2 - 3 years

1 - 3 Lacs

mumbai bengaluru

Posted:3 days ago| Platform:

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Skills Required

dms fmcg sales sfa sales management ms office tools area sales retail outlets distribution sales retail marketing channel partners promotions channel partner management target achievement wholesale secondary sales distribution management

Work Mode

Work from Office

Job Type

Full Time

Job Description

Key Responsibilities:

1. Sales Target AchievementAchieve daily, weekly, and monthly sales targets for revenue and volume in the assigned territory.Drive secondary sales by increasing product movement through retailers and wholesalers.Identify potential growth areas and maximize sales opportunities.

2. Territory ManagementEnsure comprehensive market coverage by visiting retailers and wholesalers regularly.Develop and maintain a robust database of customers, including existing and potential retailers.Monitor the territorys performance and identify gaps in distribution or sales.

3. Distributor & Channel Partner ManagementWork closely with distributors & Sales officers to ensure adequate stock levels and timely delivery to retailers.Resolve any issues related to stock, pricing, or payment with channel partners.Support the appointment and onboarding of new distributors or channel partners as needed.

4. Trade Promotions & MerchandisingImplement trade schemes and promotions in alignment with company guidelines.Ensure proper placement and visibility of products at retail outlets through effective merchandising.Monitor the success of promotional campaigns and provide feedback to the ASM.

5. Market Feedback & ReportingCollect and share market intelligence on competitor activities, customer preferences, and sales trends.Maintain and submit daily, weekly, and monthly sales reports to the ASM.Track and report on the effectiveness of trade promotions and other activities.

6. Operational ExcellenceEnsure that all customer orders are processed efficiently and delivered on time.Monitor stock returns, damages, and expiry issues, coordinating with distributors for resolution.Adhere to company policies, processes, and statutory requirements.Ensure the POs and SAMPLE compliance are being followed by the Sales officers properly.

Key Performance Indicators (KPIs)Achievement of sales targets for revenue and volume.Growth in retail coverage and number of active outlets.Effective execution of trade promotions.Customer satisfaction and retention levels.Timeliness and accuracy of sales reports.

Skills & Qualifications:
1. Educational BackgroundBachelors degree in Business, Sales, Marketing, or a related field.MBA/PGDM is a plus but not mandatory.2. Experience24 years of experience in FMCG sales, preferably in a territory or field role.Proven track record of achieving sales targets and managing distributors.3. SkillsStrong communication and interpersonal skills.Analytical skills to understand sales data and market trends.Proficiency in MS Office tools and sales management software (SFA) & DMS.Ability to negotiate and resolve conflicts effectively.

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Area Sales Executive