App Growth Manager (2+ Years Experience)

Job description

App Growth Manager (2+ Years Experience)

Company: iapp Technologies LLP

Location: Phase 8B, Mohali, Punjab (On-site/WFH/Hybrid)

Job Type: Full-time, 5 Days Working

Experience Required: Minimum 2 Years in ASO/Digital Marketing/App Growth

About iapp Technologies LLP

Founded in 2012, iapp Technologies LLP has delivered innovative web & mobile solutions to 3,000+ global clients. With 80+ skilled professionals, we specialize in Web & Mobile App
Development, SaaS, ERP, Blockchain, and emerging tech.

We believe that people are the driving force of success. Join our growing team and help us scale apps to new heights through strategic growth initiatives.

Role Overview

We are seeking a data-driven and creative App Growth Manager to lead app store optimization (ASO) and app marketing strategies. You will be responsible for driving organic and paid user acquisition, improving app rankings, and increasing conversion rates across iOS and Android stores.

The ideal candidate has hands-on experience in ASO tools, paid campaigns, influencer collaborations, and content-driven growth. You will work closely with developers, designers, and marketing teams to execute growth campaigns from concept to success.

Key Responsibilities

App Store Optimization (ASO)

· Develop and implement strategies to improve app rankings on Google Play and Apple App
Store.

· Conduct keyword research, competitor analysis, and A/B testing for titles, descriptions, and creatives.

· Optimize app store listings to maximize conversions and visibility.

Paid User Acquisition & Marketing

· Plan and manage Apple Search Ads, Google App Campaigns, and other app-focused paid
channels.

· Monitor ad performance and optimize budgets for best ROI.

· Collaborate with influencers, PR teams, and content marketers to amplify reach.

Analytics & Reporting

· Track app performance metrics using ASO tools (Sensor Tower, App Annie, App Radar, Mobile Action, etc.).

· Generate insights from data to guide growth strategies.

· Present weekly and monthly performance reports to management.

Cross-functional Collaboration

· Work with development teams to plan and execute in-app events, features, and retention
strategies.

· Coordinate with the design team for engaging app creatives, screenshots, and promotional videos.

Requirements
(What You Must Bring to the Table)

· Minimum 2 years of experience in ASO, app marketing, or digital growth roles.

· Strong understanding of app store algorithms, trends, and ranking factors.

· Hands-on experience with Apple Search Ads and Google Play Ads.

· Familiarity with ASO tools like Sensor Tower, App Annie, Mobile Action, App Radar, etc.

· Strong analytical and reporting skills with attention to detail.

· Excellent communication and coordination abilities.

· Experience with influencer marketing, PR campaigns, and content marketing is a plus.

What We Offer

· 5 Days Working – Enjoy work-life balance.

· Creative Freedom – Bring your innovative growth ideas to life.

· Career Growth – Opportunity to grow into Senior App Marketing & Strategy roles.

· Cutting-Edge Tools – Access to premium ASO & analytics platforms.

· Fun & Recognition – Celebrations, rewards, and team activities.

Location

iapp Technologies LLP

Plot No. E276, Industrial Area, Sector 75, Sahibzada Ajit Singh Nagar, Punjab 160055

How to Apply

If you are passionate about app marketing and scaling mobile products
globally—we’d love to meet you!

Send your resume to:

iapptech.hr.manager@gmail.com

bela.s@iapptechnologiesllp.com

Call / WhatsApp: +91 6284479239

Job Type: Full-time

Pay: ₹25,000.00 - ₹70,000.00 per month

Work Location: In person