Analytics Manager

Manager / Senior Manager – Customer & Marketing Analytics

As a Manager/Senior Manager, you will:

• Work closely with stakeholders across the organization to gather requirements and understand the underlying business problems. Serve as the bridge between business needs and analytical solutions
• Collaboratively work with leadership and SMEs to create innovative solutions for business challenges. Utilize your understanding of data and analytics to drive decision-making
• Utilize advanced analytics and machine learning techniques such as segmentation/clustering, recommendation engines, propensity models, and forecasting to drive growth throughout the customer lifecycle
• Be part of the Lead CXM engagements and strengthen the delivery by developing scalable & reusable assets, training analysts, and building a foundation
• Apply Agile methods to manage analytics projects efficiently, ensuring they deliver value quickly
• Lead and mentor a team of data analysts and data engineers, fostering innovation and excellence

Must-Have Skills:

• 10-15 years of professional experience in Analytics, showcasing demonstrated expertise in retail, marketing, and customer analytics projects
• Demonstrated capability in machine learning domains such as regression, classification, unsupervised learning
• Experience in marketing analytics, evaluating campaign effectiveness, test and learn, AB testing, market mix modeling, and multi-touch attribution
• Experience in Building customer segments, Propensity Models, CLTV Models, Recommender system etc.
• Experience working in Data Products and experience in developing Retail Data Models, Customer Data Models, Promotions Data Models, etc.
• Advanced programming skills in SQL, Python, and PySpark, capable of leading and guiding teams
• Knowledge of data visualization tools like Tableau and PowerBI to craft insightful visual reports and dashboards
• Exceptional problem-solving, organizational, and project management capabilities to navigate complex projects effectively. 5+ years of team management
• Leadership experience with a proven track record of mentoring and developing high performing team
• Effective communication skills, adept at presenting complex insights to stakeholders in a clear and impactful manner