On-site
Full Time
🔸 Role Overview
Responsible for managing premium handcrafted textile products under the Ridhi brand on Amazon. Includes FBA/FBM operations, listing optimization, A+ content, ad strategy, VINE program, and storefront management.
🔸 Daily Responsibilities1. Order Management (FBA + FBM)
· Monitor daily sales & order flow
· Ensure FBM orders are processed within SLA
· Raise replenishment FBA shipments proactively
· Track stranded, inactive or suppressed listings
2. Listing Creation & Optimization
· Create SEO-rich listings with keyword-optimized titles and structured bullet points
· Use informative descriptions with care, usage, material, and brand story
· Fill backend search terms with high-volume, non-repeating keywords
· Coordinate with the design team for product images and infographics
· Upload: Main image, infographics, lifestyle, packaging (1000x1000px minimum)
· Add Alt Text to all images for accessibility and SEO
3. A+ Content & Storefront Management
· Design and publish A+ Content using 7-module layout and Brand Story section
· Use comparison charts for similar products (quilts, curtains, napkins)
· Maintain Ridhi Amazon Storefront with seasonal banners, new arrivals, bestsellers
4. Amazon Ads (PPC)
· Run Sponsored Product (auto/manual), Sponsored Brand, Sponsored Display campaigns
· Track ROAS, CTR, ACoS, keyword performance weekly
· Launch campaigns for new listings within 24 hours of upload
· Optimize keywords, bids, and ad budgets continuously
5. Customer Engagement
· Monitor and respond to customer reviews daily
· Apply for review removal if applicable
· Reply to buyer messages and refund/return queries within SLA
· Coordinate with the customer support team to resolve escalated issues
6. Compliance & Account Health
· Monitor Account Health Dashboard (AHD) weekly: ODR, Late Shipment, Violations
· Ensure compliance with listing structure, claims, variation rules, and image guidelines
· Upload and maintain product certifications (CPSIA, OEKO-TEX, GOTS)
7. Amazon VINE Program & Posts
· Enroll eligible ASINs into Amazon VINE for early reviews
· Monitor feedback and improve listings based on reviewer input
· Regularly post on Amazon Posts with brand-aligned visuals and captions
· Tag ASINs and monitor engagement via brand analytics
🔸 Weekly / Monthly Responsibilities
· Submit weekly performance report (orders, revenue, ad spend, top ASINs, keyword wins/losses)
· Monitor top 20 competitors for A+ structure, pricing, reviews, and BSR movement
· Plan and execute: Coupons, Lightning Deals, Bundles, Prime Day/BFCM campaigns
· Coordinate inventory sync with warehouse for FBA planning
🔸 Team Collaboration
· Design Team – for infographics, A+ content, Amazon Posts
· Warehouse Team – for FBA shipments and inventory planning
· Customer Service – to resolve returns, refund cases, and buyer messages
· Ecommerce Head – for target reviews, reports, and strategy alignment
RIDHI
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