AI-Savvy Marketing Lead

Mandatory:

Role & responsibilities

Key Responsibilities

Consumer Acquisition & Growth

• Own and execute full-funnel consumer marketing strategy to acquire new paying customers for KaraX
• Build and optimize user acquisition funnels across paid channels (Google Ads, Meta, YouTube, LinkedIn)
• Design and implement referral programs, viral loops, and word-of-mouth marketing strategies
• Target key consumer segments: remote workers, freelancers, consultants, students, and productivity enthusiasts

AI-Powered Marketing & Optimization

• Leverage AI tools (ChatGPT, Claude, Gemini) for content creation, ad copy optimization, and audience targeting
• AI Search Optimization (AISO), Generative Engine Optimization (GEO),SEO and Search Experience Optimization (SXO) strategies will be an added advantage.

Content & Social Media Marketing

• Create engaging consumer content (videos, reels, tutorials, testimonials) that showcases KaraX's value
• Build and grow social media presence on Instagram, YouTube, Twitter, and LinkedIn
• Partner with influencers, content creators, and productivity experts for brand awareness
• Manage app store optimization (ASO) for mobile app visibility and downloads

Performance Analysis & Conversion Optimization

• Track and report on customer acquisition metrics, funnel performance, and conversion rates
• Landing pages, onboarding flows, and pricing pages to maximize conversions
• Analyze user behavior data to identify drop-off points and optimize the user journey

Preferred candidate profile

• SEO/AISO/GEO Expertise:

  Strong command of traditional SEO plus emerging AI search optimization techniques will be an added advantage.

• Paid Acquisition:

  Experience with Google Ads, Meta Ads, and other paid channels for consumer acquisition

• Social Media & Content:

  Proven track record of growing consumer engagement across social platforms

• AI Marketing Proficiency:

  Hands-on experience using AI tools (ChatGPT, Claude, Gemini, MidJourney) for content creation, optimization, and automation

• Understanding of AI Agents:

  Knowledge of how AI agents function and can be deployed for marketing automation

• Analytics:

  Proficiency with analytics tools (Google Analytics, Mixpanel, Amplitude) to track user behavior and optimize funnels

• Communication:

  Excellent written and verbal communication skills