AGM/DGM – Marketing (Oncology Therapy)

Key Responsibilities

1. Marketing Strategy & Execution

• Develop and deploy a robust marketing mix aligned with business objectives.
• Analyze IPM data to assess therapy trends, customer segmentation, and emerging market dynamics.
• Recommend strategic entry opportunities into new therapies and specialties in alignment with divisional goals.
• Implement innovative marketing strategies and tactics to ensure project success and drive business growth.
• Track market trends, forecast sales, and monitor brand performance metrics.
• Sustain and grow established brands and line extensions through targeted promotional strategies.
• Conduct ROI analysis for major marketing investments to ensure optimal resource utilization.
• Manage the product lifecycle effectively using the BCG matrix and other strategic frameworks.

2. Market & Customer Development

• Develop and execute strategies for market expansion and customer segmentation.
• Identify, engage, and manage Key Opinion Leaders (minimum 20–25 KOLs).
• Participate in key customer forums to influence decision-makers and strengthen brand positioning.
• Maintain competitive intelligence and design responses to evolving competitor strategies.
• Communicate differentiated value propositions and ensure alignment with field force teams.

3. Team Leadership

• Lead and mentor Therapy Heads (GPMs) and Product Managers.
• Monitor performance against business goals, ensuring sustained brand growth and profitability.
• Build and promote a culture of innovation, excellence, and accountability.

4. Field Force Support & Training

• Ensure effective field implementation of marketing strategies.
• Conduct joint fieldwork (18–20 days per quarter) to support and guide execution teams.
• Train the field force on promotional themes and evaluate implementation effectiveness.

5. Budget Management

• Drive efficient cost and profit management across all marketing operations.
• Ensure optimal allocation of resources to maximize ROI.
• Coordinate with supply chain teams to maintain adequate inventory levels for uninterrupted market operations.

Required Skills

• Strong analytical and strategic thinking capabilities.
• Proven leadership and team management experience.
• Excellent communication, interpersonal, and collaboration skills.

Preferred Skills

• Experience managing large therapy portfolios.
• Strong understanding of market dynamics, customer segmentation, and oncology ecosystem.

Pay Range & Compensation

Compensation will be discussed during the interview process.

How to Apply

Interested candidates may send their resume to:

deepa.gulabvani@cadilapharma.com