Agency Marketing Lead | Creative, Media & Entertainment

Role:

Location:

About The Role

Agency Marketing Lead

brand

building, communications, thought leadership, and demand generation

brand custodian

What You’ll Do

Strategy & Leadership

• Develop and execute the annual marketing roadmap across multiple creative verticals.
• Align marketing priorities with business goals in close partnership with leadership and business heads.
• Ensure consistency in brand tone, visual identity, and messaging across all touchpoints.
  

Brand, PR & Communications

• Lead brand positioning across press, digital, and industry platforms.
• Manage PR agencies and relationships with journalists and creative publications.
• Identify speaking opportunities, award submissions, and panel representation for leadership.
  

Content & Social Media

• Build a social-first content strategy across the group’s digital channels.
• Create video-first content, recurring IPs, and case studies that showcase creative capabilities.
• Drive storytelling through owned platforms including newsletters, reels, and campaigns.
  

Business Marketing & Demand Generation

• Develop impactful case studies and marketing collaterals to support new business outreach.
• Partner with teams on campaigns, announcements, and brand showcases.
  

Governance & Impact

• Conduct brand audits and ensure consistent, high-quality representation.
• Define success metrics, track performance, and optimize based on insights.
  

What We’re Looking For

• 8–10 years of experience in B2B/agency/brand marketing within creative, media, or entertainment sectors.
• Proven experience in PR, brand communication, and social-led storytelling.
• Strong digital-first mindset and understanding of how creative agencies operate.
• Excellent writing and storytelling skills.
• Collaborative, proactive, and comfortable working cross-functionally.
  

Bonus Points If You Have

• Experience with award entries or entertainment IP marketing.
• A network of media/event contacts within the creative or entertainment industry.
• Hands-on knowledge of tools like Canva, HubSpot, or Notion.