Affiliate & Partnership Executive / Assistant Manager

Department:

About the Role

As a key member of our Company Emplacement & Lead Owner Model (LOM) vertical, you will be responsible for driving affiliate marketing and strategic partnerships to expand College Vidya’s corporate network. This role will focus on affiliate acquisition, performance optimization, and contract management to enhance revenue growth through a variety of corporate and affiliate channels. You'll collaborate with cross-functional teams to optimize campaign performance and ensure a seamless on-boarding experience for affiliates.

Key Responsibilities

Strategy & Growth

• Develop data-driven affiliate marketing strategies to increase lead generation, brand visibility, and revenue growth.
• Plan and execute CPL campaigns, ensuring data-driven execution and continuous optimization for improved ROI.

Affiliate & Partner Network Expansion

• Identify and onboard new affiliates, publishers, and corporate partners within the Company Emplacement initiative.
• Build long-lasting relationships through consistent communication and performance reviews.

Performance Tracking & Optimization

• Monitor campaign KPIs and metrics, optimizing performance to achieve monthly lead and revenue targets.
• Oversee lead validation processes to ensure the quality of leads, preventing fraud or incentive traffic issues.

Cross-Functional Collaboration

• Coordinate with internal teams such as Digital Marketing, CRM, Product, and Sales to ensure that affiliate campaigns align with broader company goals.
• Ensure proper tracking systems are in place (S2S, Post back, UTM) and coordinate creative asset usage.

Negotiation & Contract Management

• Negotiate commission structures, partnership terms, and payout models to maintain profitability.
• Ensure adherence to College Vidya's internal policies and contract guidelines while maintaining smooth affiliate operations.

Reporting & Analytics

• Prepare and deliver daily/weekly campaign performance reports for both internal teams and clients.
• Use tools such as Tracker, Affine, or Has Offers to monitor and report campaign progress.

Market Research & Innovation

• Stay updated with the latest CPL trends, affiliate tools, and market opportunities (particularly in education, finance, and health verticals).
• Experiment with new publishers and traffic sources to improve campaign performance.

Skills Required

• Affiliate Marketing Expertise:

  At least 1–2 years of experience in managing and executing affiliate marketing campaigns, particularly in a B2B environment.

Analytical Skills:

Contract & Negotiation Skills:

Communication & Relationship Management:

Data-Driven:

Cross-Functional Collaboration:

Attention to Detail:

Pro-activity & Self-Motivation:

Bachelor’s Degree:

Preferred Qualifications

• Experience working with affiliate tools such as CM 360, Tracker, Affine, or Has Offers.
• Familiarity with CPL (Cost Per Lead) and CPA (Cost Per Acquisition) campaigns.
• Previous experience in Domestic and International affiliate marketing.