Affiliate & Partnership Executive / Assistant Manager

Department:

About the Role

Company Emplacement & Lead Owner Model (LOM)

Key Responsibilities

1. Strategy & Growth

● Develop data-driven affiliate marketing strategies to increase lead generation, brand visibility, and revenue growth.

● Plan and execute CPL campaigns, ensuring data-driven execution and continuous optimisation for improved ROI.

2. Affiliate & Partner Network Expansion

● Identify and onboard new affiliates, publishers, and corporate partners within the Company Emplacement initiative.

● Build long-lasting relationships through consistent communication and performance reviews.

3. Performance Tracking & Optimisation

● Monitor campaign KPIs and metrics, optimising performance to achieve monthly lead and revenue targets.

● Oversee lead validation processes to ensure the quality of leads, preventing fraud or incentive traffic issues.

4. Cross-Functional Collaboration

● Coordinate with internal teams such as Digital Marketing, CRM, Product, and Sales to ensure that affiliate campaigns align with broader company goals.

● Ensure proper tracking systems are in place (S2S, Post back, UTM) and coordinate creative asset usage.

5. Negotiation & Contract Management

● Negotiate commission structures, partnership terms, and payout models to maintain profitability.

● Ensure adherence to College Vidya's internal policies and contract guidelines while maintaining smooth affiliate operations.

6. Reporting & Analytics

● Prepare and deliver daily/weekly campaign performance reports for both internal teams and clients.

● Use tools such as Tracker, Affine, or Has Offers to monitor and report campaign progress.

7. Market Research & Innovation

● Stay updated with the latest CPL trends, affiliate tools, and market opportunities (particularly in education, finance, and health verticals).

● Experiment with new publishers and traffic sources to improve campaign performance.

Skills Required

● Affiliate Marketing Expertise:

At least 1–2 years of experience in managing and executing affiliate marketing campaigns, particularly in a B2B environment.

● Analytical Skills:

Strong ability to interpret data, analyse campaign performance, and derive actionable insights to optimise results.

● Contract & Negotiation Skills:

Experience negotiating affiliate commission structures, partnership agreements, and working with performance marketing contracts.

● Communication & Relationship Management:

Excellent communication skills, with a proven track record in building and maintaining strong professional relationships with affiliates, publishers, and partners.

● Data-Driven:

Comfortable working with performance marketing tools (e.g., Tracker, Affine, Has Offers) to track KPIs and optimise campaigns based on data insights.

● Cross-Functional Collaboration:

Ability to collaborate effectively with multiple departments, including marketing, product, and sales teams, to drive joint initiatives.

● Attention to Detail:

Strong focus on campaign performance, lead validation, and compliance management, ensuring campaigns run smoothly and meet performance goals.

Pro-activity & Self-Motivation:

A self-starter with a growth-focused mindset, capable of working independently and managing projects from inception to completion.

● Bachelor’s Degree:

Completed Graduation in Marketing, Business Administration, or a related field.

Preferred Qualifications

● Experience working with affiliate tools such as CM 360, Tracker, Affine, or Has Offers.

● Familiarity with CPL (Cost Per Lead) and CPA (Cost Per Acquisition) campaigns.

● Previous experience in Domestic and International affiliate marketing.