Ads Manager (Partnerships)

About AiSensy

150,000+ businesses and 7,000+ partners

25–80% of their total revenue via WhatsApp

Meta’s Emerging Partner of the Year (2023)

Role Overview

Ads Manager

Key Responsibilities

1. Campaign Management & Execution

• Plan, set up, and optimize paid campaigns—primarily on Meta Ads and Google Ads.
• Manage daily budgets, pacing, and bidding strategies to hit performance KPIs.
• Conduct audience research, segmentation, and testing to ensure ads reach the right partner cohorts.
• Run continuous A/B tests on creatives, headlines, and landing pages to drive higher conversions.

2. Creative & Content Deployment

• Coordinate with designers or create basic ad assets when required (images, videos, carousels).
• Write sharp, high-intent ad copy aligned with brand and partner goals.
• Ensure proper implementation of tracking pixels, events, and UTM parameters before launching any campaign.
• Keep creatives fresh to avoid fatigue and maintain performance consistency.

3. Performance Analytics & Reporting

• Monitor real-time campaign metrics (CTR, CPC, CPA, ROAS) and flag anomalies quickly.
• Build weekly and monthly reports for internal teams and partner accounts.
• Extract insights from data and clearly explain what’s working, what’s not, and why.
• Recommend budget reallocations based on top-performing channels and audience sets.

4. Partner Management

• Onboard new partners into our advertising ecosystem.
• Present performance insights in a clear, actionable way—even for non-technical stakeholders.
• Customize advertising strategies based on partner tier, objectives, and product category.

Requirements

• 2+ years of hands-on experience managing paid ad budgets.
• Strong expertise in Meta Ads Manager and Google Ads.
• Proficient in GA4, Google Sheets/Excel, and Looker Studio (or similar reporting tools).
• Ability to identify high-performing visuals and copy from a creative standpoint.
• Excellent communication skills with the ability to simplify complex data.
• Solid experience with conversion tracking, pixels, and Google Tag Manager (GTM).

Nice to Have

• Experience in

  [Industry—SaaS, E-commerce, Edtech, Real Estate, etc.]

• Familiarity with partner marketing, affiliate campaigns, or co-marketing programs.