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Adobe Journey Analyst

Adobe Journey Analyst

InfoVision Inc.

4 years

0 Lacs

pune maharashtra india

Posted:1 day ago| Platform:

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Skills Required

analyze analytics optimizer data engagement retention segmentation visualization storytelling sql analysis communication design effectiveness marketing support testing integrity governance reporting personalization optimization

Work Mode

On-site

Job Type

Full Time

Job Description

Experience: 4+ YearsLevel: Intermediate

Job Summary

We are seeking an experienced Adobe Journey Analyst to analyze, optimize, and enhance customer experiences using Adobe Customer Journey Analytics (CJA) and Adobe Journey Optimizer (AJO). The ideal candidate will unify cross-channel data, identify key journey insights, and provide actionable recommendations to improve engagement, conversion, and retention across the customer lifecycle.

Required Skills & Qualifications

4+ years of hands-on experience with Adobe Customer Journey Analytics (CJA) and Adobe Journey Optimizer (AJO).
Strong understanding of cross-channel analytics, attribution, and segmentation techniques.
Experience in data visualization and storytelling using Adobe tools or BI platforms.
Analytical mindset with expertise in SQL, data modeling, and statistical analysis (preferred).
Excellent communication skills and the ability to present complex data in a clear, actionable format.

Roles & Responsibilities

Key Responsibilities:

Utilize Adobe Customer Journey Analytics (CJA) to collect, unify, and interpret cross-channel customer data.
Perform journey fallout, pathing, and overlap analysis to identify bottlenecks and opportunities for optimization.
Leverage Adobe Journey Optimizer (AJO) to design, monitor, and refine personalized customer journeys.
Develop data-driven insights and dashboards to measure campaign effectiveness and customer engagement.
Collaborate with marketing, analytics, and product teams to translate data insights into actionable strategies.
Support continuous improvement by identifying trends, testing hypotheses, and measuring impact.
Ensure data integrity and governance in all analytics and reporting processes.

Good To Have

Adobe Certified Expert in CJA or AJO.
Experience integrating Adobe Experience Platform (AEP) data with analytics tools.
Familiarity with personalization, testing, and optimization frameworks.

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Adobe Journey Analyst