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Adobe Journey Analyst

Adobe Journey Analyst

Swits Digital

4 - 9 years

1 - 5 Lacs

hyderabad pune bengaluru

Posted:1 day ago| Platform:

Apply

Skills Required

marketing analytics data modeling senior analyst analytical data quality data visualization customer engagement adobe analytics sql

Work Mode

Work from Office

Job Type

Full Time

Job Description

Job Title: Adobe Journey Analyst

Experience:

4+ Years

Location:

Pune / Hyderabad / Chennai

Job Summary

We are seeking an experienced

Adobe Journey Analyst

to analyze, optimize, and elevate customer experiences using

Adobe Customer Journey Analytics (CJA)

and

Adobe Journey Optimizer (AJO)

. The ideal candidate will unify cross-channel data, derive meaningful insights, and drive data-backed strategies to improve customer engagement, conversion, and retention across the entire lifecycle.

Required Skills & Qualifications

4+ years of hands-on experience with
Adobe Customer Journey Analytics (CJA)
and
Adobe Journey Optimizer (AJO)
.
Strong understanding of
cross-channel analytics
,
journey analysis
,
attribution modeling
, and
segmentation
.
Experience in
data visualization and storytelling
using Adobe tools or other BI platforms.
Solid analytical mindset with experience in
SQL
,
data modeling
, or
statistical analysis
(preferred).
Excellent communication skills with the ability to translate complex data into clear, actionable insights.

Roles & Responsibilities

Use
Adobe CJA
to collect, unify, analyze, and interpret cross-channel customer data.
Perform
journey fallout
,
pathing
, and
overlap analysis
to identify friction points and optimization opportunities.
Utilize
Adobe Journey Optimizer (AJO)
to design, test, and optimize personalized customer journeys.
Build data-driven
dashboards
,
visualizations
, and
reports
to monitor campaign performance and customer engagement trends.
Collaborate with marketing, analytics, and product teams to convert insights into actionable strategies.
Continuously identify behavioral trends, validate hypotheses, and measure the impact of journey enhancements.
Ensure high levels of
data quality
,
integrity
, and adherence to governance standards across all analytics activities.

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