Adobe CDP Specialist

5 - 7 years

14 - 20 Lacs

Posted:6 days ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

Experience: 4+ Years

Level: Intermediate

 

Job Summary:

We are looking for an experienced Adobe CDP Specialist with in-depth knowledge of Adobe Experience Platform (AEP) and Real-Time Customer Data Platform (RTCDP). The ideal candidate will play a key role in designing data models, managing identity resolution, and enabling real-time customer insights to drive personalized marketing initiatives and data-driven decision-making.

 

Required Skills & Qualifications:

  • 4+ years of experience working with Adobe Experience Platform (AEP) and Real-Time CDP.
  • Strong understanding of XDM schema design, identity management, and data governance principles.
  • Experience with data ingestion workflows, APIs, and audience segmentation.
  • Familiarity with Adobe Journey Optimizer, Adobe Analytics, and Experience Cloud integrations.
  • Excellent analytical, troubleshooting, and documentation skills.
  • Strong communication and collaboration abilities.

 

Roles and Responsibilities

Key Responsibilities:

  • Design and implement XDM schemas to ensure scalable and efficient data models within Adobe Experience Platform.
  • Manage data ingestion pipelines, including batch and streaming data sources, ensuring data accuracy and compliance.
  • Configure and optimize identity resolution to unify customer profiles across multiple data sources.
  • Establish and enforce data governance and privacy controls within AEP.
  • Develop and manage audience segmentation for real-time activation and personalized targeting.
  • Collaborate with marketing, analytics, and technology teams to enable seamless integration across Adobe applications and third-party systems.
  • Monitor data quality, troubleshoot ingestion issues, and ensure platform performance.

 

Good to Have:

  • Adobe Certified Expert – Real-Time Customer Data Platform certification.
  • Experience with customer journey orchestration and personalization strategies.
  • Knowledge of privacy and consent management frameworks (GDPR, CCPA, etc.).

 

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