Adobe Analytics Developer

Job Purpose

Senior Adobe Analytics Developer (with minimum 5+ years of experience), who will be responsible for designing, implementing, and managing Adobe Analytics solutions, ensuring accurate data collection and providing actionable insights.

Key Accountabilities

Implementation & Configuration:

• Design and implement Adobe Analytics solutions, including tag management and tracking on various digital platforms including web, mobile, and apps.
• Design and deploy complex tracking solutions using Adobe Launch, including custom code development and debugging
• Configure and manage Adobe Analytics reporting suites, including custom variables, events and metrics.
• Configure and maintain Adobe Analytics reports and dashboards.
• Develop and integrate custom solutions using JavaScript, HTML and other web technologies to extend Adobe Analytics capabilities.

Data Layer and Tag Management:

• Develop and maintain robust data layer specifications to ensure accurate and consistent data collection.
• Implement and manage Adobe Launch rules, data elements and extensions to support dynamic tracking requirements.
• Troubleshoot and resolve technical issues related to tag management and data collection.

Data Analysis & Reporting:

• Analyse large datasets to identify trends, patterns and opportunities for optimization.
• Develop custom reports and dashboards in Adobe Analytics to meet advanced business needs and objectives.
• Utilize Adobe Analysis Workspace to create and optimize complex visualizations and data analyses.

Skills Required

Advanced proficiency with Adobe Analytics, Adobe Launch, and related Adobe Experience Cloud tools.

Experience with SQL, ETL processes and data warehousing is advantageous

Strong knowledge of JavaScript, HTML5, CSS and web technologies

Develop and maintain Adobe Analytics tracking specifications and documentation.

Ensure data accuracy and integrity through rigorous testing and validation.

Educational and Experience Requirements

• Bachelor's degree in a relevant field, such as computer science, information technology, or project management.
• 5+ years of proven experience in managing Adobe Analytics Implementation.
• Experience with Adobe analytics Platform implementation
• Familiarity with mobile SDKs and cross-platform tracking.
• Understanding of web technologies (HT