Adobe Analytics Developer

Adobe Analytics

Level: Consultant/Senior Consultant

Experience: 5 to 9 Years

Location: Gurgaon

Interested candidate can share your resume at oiendrilaguha@kpmg.com

Introduction

KPMG is looking to recruit passionate, enthusiastic, customer & team focused Adobe / Google Analytics Consultant for its growing MarTech practice. Our MarTech practice delivers solution on leading platforms such as Adobe, Salesforce, Google and more.

Primary Responsibility

Work with stakeholders to gather and understand unique business requirements and build customized solutions to meet their analytic and reporting needs with Adobe Analytics platform.

• Work with different stakeholder teams to understanding web requests, identify the appropriate web KPIs to build reports, dashboards, and handle ad-hoc data pulls
• Regularly monitor, identify, and analyze key KPIs and trends and provide data-driven recommendations to improve user experience and site engagement rates
• Create and maintain SDR and report suites according to different sites and locales.
• Good knowledge on Marketing Channel Processing rules and able to setup calculated metrics inside Analytics tools.
• Work close with QA & Dev team to ensure professional delivery of technical implementations.
• Create dashboards, workspaces and ad-hoc reports showcasing present trends, progress rate against established KPIs, goals and lead generation activities.
• Good understanding on web analytics packages (Google Analytics/ Adobe Analytics) and familiarity with tag management systems (Launch/GTM)
• Hands-on experience in implementing 3rd party or Marketing pixels such as Meta pixel, Google Tag, Linked-in tags etc.
• Familiarity with Adobe Target A/B, Multivariate testing platforms and methodology.

Desired Experience

• Overall experience of about 4-8 years in implementation of digital analytics and optimization solutions with a focus on

  Adobe / Google Analytics

  , Adobe Target
• Experience with

  Tag management systems

  DTM,

  Adobe Launch

  is must
• Excellent knowledge

  JavaScript, CSS, HTML and JQuery

  .
• Experience in setting up Data-Layer format and working with front end development teams.
• Experience in integrating Adobe Analytics with other tools (Adobe Target, Adobe Campaign)
• Experience in working on Agile methodologies.
• Excellent project management, organization, and communication skills.

Essential Skills to succeed

• Exceptional team management and leadership skills
• Ability to build strong business relationship with internal and external stakeholders.
• Deep Passion, Perseverance & Grit coupled with an inquisitive, learning nature.
• Strong verbal, written communication, data presentation skills,
• Ability to effectively communicate with both business and technical teams
• Self-driven and motivated personality working with a strong conviction to make things happen.