Ad Operations Coordinator

Job Description

Overview The Ad Ops Coordinator plays a critical role in ensuring the seamless execution of digital advertising campaigns, which directly impacts client satisfaction, revenue growth, and operational efficiency. As the bridge between sales, creative, and technical teams, this role ensures that campaigns are accurately trafficked, delivered on time, and optimized for performance across global markets. By managing workflows, troubleshooting delivery issues, and maintaining quality control throughout the campaign lifecycle, the Ad Ops Coordinator helps safeguard the integrity of our digital advertising products and enhances the client experience. Their attention to detail and process coordination is essential to scaling operations, maintaining high campaign performance standards, and enabling the business to meet its strategic objectives in an increasingly complex and fast-paced digital environment. Prodege A cutting-edge marketing and consumer insights platform, Prodege has charted a course of innovation in the evolving technology landscape by helping leading brands, marketers, and agencies uncover the answers to their business questions, acquire new customers, increase revenue, and drive brand loyalty & product adoption. Bolstered by a major investment by Great Hill Partners in Q4 2021 and strategic acquisitions of Pollfish, BitBurst & AdGate Media in 2022, Prodege looks forward to more growth and innovation to empower our partners to gather meaningful, rich insights and better market to their target audiences. As an organization, we go the extra mile to “Create Rewarding Moments” every day for our partners, consumers, and team. Come join us today! Seeking qualified candidates preferably within a reasonable commuting distance from our office Gurugram and available to work US Time Zone hours*** Primary Objectives Coordinate End-to-End Campaign Execution. Manage Ad Trafficking and Asset Delivery. Oversee Workflow and Task Management. Support Global Campaign Delivery. Troubleshoot and Optimize Performance. Ensure Quality and Compliance. Liaise Across Teams and Clients. Qualifications - To perform this job successfully, an individual must be able to perform each job duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Detailed Job Duties: (typical monthly, weekly, daily tasks which support the primary objectives.) Coordinate End-to-End Campaign Execution Lead the comprehensive execution of digital advertising campaigns, overseeing every stage from initial planning and setup through launch and post-launch phases. Ensure all campaign components are delivered accurately and on time, while proactively managing timelines and dependencies to drive successful outcomes. Manage Ad Trafficking and Asset Delivery Take full ownership of ad trafficking processes by managing the delivery and implementation of creative assets. Validate all assets to confirm they meet technical specifications, platform requirements, and campaign objectives. Ensure smooth integration of creatives into ad servers and media platforms. Oversee Workflow and Task Management Use tools such as Jira to manage and streamline campaign-related tasks across teams. Track progress meticulously, assign responsibilities, and ensure transparent and timely communication among cross-functional stakeholders. Facilitate effective collaboration and ensure deliverables are completed on schedule. Support Global Campaign Delivery Coordinate and support the execution of campaigns across various international markets. Ensure all promotional placements are appropriately localized, adhere to regional regulations, and align with country-specific marketing strategies. Collaborate with global teams to maintain consistency while respecting local nuances. Troubleshoot and Optimize Performance Continuously monitor ad delivery and campaign performance metrics to identify any issues or inefficiencies. Collaborate with technical and analytics teams to troubleshoot problems, implement solutions promptly, and make optimization recommendations to enhance performance and achieve key KPIs. Ensure Quality and Compliance Conduct thorough quality assurance (QA) checks on all campaign elements, ensuring accuracy, functionality, and visual integrity across platforms. Maintain compliance with platform policies, legal standards, and brand guidelines to deliver high-quality and brand-safe experiences. Liaise Across Teams and Clients Serve as a central point of contact for both internal teams and external clients, ensuring alignment on campaign goals, timelines, and deliverables. Facilitate smooth communication throughout the campaign lifecycle, resolving issues efficiently and ensuring all stakeholders remain informed and engaged. What does SUCCESS look like? Success in the Ad Ops Coordinator role is defined by strong client satisfaction, clear communication, and reliable contract execution. A successful coordinator ensures that clients are consistently pleased with the company’s services, fostering long-term relationships and encouraging positive referrals. Prompt and professional communication plays a key role in addressing client needs and concerns, demonstrating responsiveness and reliability. Additionally, upholding the terms of contractual agreements and delivering services as promised are essential to maintaining trust and fulfilling client expectations.