Ad Campaign Manager -CPS

Company Description

Sportsdunia is a global sports media platform founded in 2023 that provides real-time updates, expert analysis, and exclusive content on football, cricket, basketball, gaming, and esports. The platform offers live match coverage, in-depth insights, and highlights to serve a dedicated audience of passionate sports fans. Sportsdunia is committed to delivering authentic, data-driven news, analysis, and statistics, redefining how the world experiences sports journalism.

Your Mission (Should You Choose to Accept):

• Set up, manage, and optimize CPS (Cost Per Sale) web campaigns, including complete campaign lifecycle management — from planning and setup to execution and reporting.
• Run and scale affiliate ad campaigns on direct web inventory — with hands-on experience in managing ad placements across partner websites.
• Identify and list internal inventory on suitable affiliate and media platforms to drive external monetization and traffic outsourcing.
• Track performance, campaign health, and ROI using industry-standard tracking tools (e.g., Trackier, Affise, Impact, HasOffers).
• Collaborate with internal teams to create compelling affiliate offers, landing pages, and ad creatives tailored for performance.
• Analyze and improve campaign performance using tools like Google Analytics (GA4), Google Tag Manager (GTM), Google Search Console, and Hotjar/SimilarWeb.
• Monitor for fraudulent activity, ensure tracking accuracy, and manage payouts in a timely and transparent manner.
• Regularly report KPIs, campaign insights, and actionable strategies to the leadership team for continuous improvement.

What We’re Looking For:

• 2+ years of hands-on experience running affiliate campaigns on CPS models, with strong understanding of both internal and external inventory utilization.
• Proven knowledge and experience managing ad placements on direct web inventory (including client onboarding, ad serving, and performance optimization).
• Expertise in end-to-end CPS campaign setup and execution, including pixel implementation, offer setup, and attribution tracking and UTM parameters.
• Proficient in affiliate and campaign tracking platforms like Trackier, HasOffers, Affise, Impact.
• Strong analytical skills and a performance-driven mindset with ability to leverage tools like
• GA4, GTM, Hotjar, and SimilarWeb for campaign enhancement.
• Excellent communication, negotiation, and stakeholder management skills.