Account Manager- Influencer Marketing

Account Manager – Influencer Marketing

Key Responsibilities

Brand Strategy & Partnerships

• Act as the primary point of contact for assigned brand accounts, ensuring strong relationships and consistent communication.
• Understand client objectives, brand positioning, and campaign goals to design tailored influencer marketing strategies.
• Identify opportunities to upsell and cross-sell services to maximize brand value and revenue.

Campaign Planning & Execution

• Collaborate with internal teams (planning, pricing, and campaign management) to design innovative influencer campaigns.
• Source, negotiate, and finalize influencers that align with brand identity and campaign KPIs.
• Oversee end-to-end execution: briefing, content approvals, live tracking, and timely delivery.
• Monitor influencer performance and ensure campaign deliverables meet brand expectations.

Analysis & Reporting

• Track campaign performance using analytics tools and prepare detailed reports showcasing ROI and key learnings.
• Provide actionable insights to clients for future campaigns.

Team & Collaboration

• Work closely with strategy, operations, and finance teams to ensure smooth campaign flow.
• Guide junior team members in day-to-day execution and best practices.

Requirements

• Bachelor’s/Master’s degree in Marketing, Communications, or a related field.
• 3–6 years of experience in influencer marketing, digital marketing, or brand management.
• Strong understanding of social media platforms (Instagram, YouTube, TikTok, etc.) and influencer ecosystems.
• Proven track record of managing brand campaigns and delivering measurable results.
• Excellent communication, client management, and negotiation skills.
• Strong analytical and problem-solving mindset.
• Ability to thrive in a fast-paced, deadline-driven environment.