Account Manager, Brand Solutions

Inc42 pioneers unparalleled expertise in everything related to the startup ecosystem. We partner with startups, government entities, and digital-first firms to generate marketing outcomes driven by organic penetration in the startup world.

We are looking for an Account Manager to become the single point of contact between the Inc42 BrandLabs clientele and the Inc42 team for content/marketing campaigns.

The Account Manager is required to be a proactive, assertive & experienced media/branding/marketing professional with proven success in working on ‘concept selling’, ‘building media properties', 'managing projects', and anchoring relationships with the clients.

Why This Role Is Unique

• 
  Driving New Revenue Opportunities: You would be the lynchpin on all new and major revenue bets for Inc42.

• Anchoring Relationships: You would be key in driving client satisfaction levels with Inc42 and anchoring metrics like Net Promoter Score, Repeat Business, and Client churn.

• Market Experimentation: You would be a key person anchoring new revenue channels and would be instrumental in enabling GTMs for new market entry and growth

• Driving Growth: This role would be key to managing the growth of the business from existing clients and hence would be expected to be able to lead and build teams in the near future

What You’ll Do

Sales Enablement

• Pre-sales support: Assisting the revenue head and CEO on market penetration attempts. Accountable for creating ‘RFPs', proposals, and presentations of customized content/branding campaign(s) for Clients and assisting the Sales Team in internal coordination.

• Collaterals: Communicate the value proposition of BrandLabs Properties to meet the Client’s/Campaign’s objectives. Followed by sharing presentations listing different combinations of such properties, i.e., Podcasts, Events, Articles, Video Series, Reports, etc.

• Post Sales Support: Liaison with internal teams and clients to manage expectations and deliver on the client's objectives. Provide delivery teams and clients with actionable insights based on research and data analysis, like competitive analysis, market mapping, and even creating a potential stakeholders list for large tickets

• Delivery Quality Controls: You would be responsible for the quality of delivery of client deliverables. They are expected to anchor the delivery and make sure client NPS and churn metrics are extremely positive

Account Management

• Reporting: Monitoring digital performance of campaigns for key accounts, through regular reporting & analysis, and collaborating with the BrandLabs Marketing Specialist for communicating to the Sales team and the clients at a predefined frequency.

• Relationship Management & Coordination: Plan, execute, and coordinate to ensure delivery for onboarded BrandLabs clientele using the reports with the assistance of ‘Design Team, BrandLabs Writers, Editors, Pre-Sales Specialists, and third-party Vendors’. Act as the owner of client NPS and churn.

• Project Management: Owning the complete responsibility of a project end-to-end, forecasting overall project budget(P&L), collaborating with the delivery team, preparing a detailed execution plan & making monthly reports for all client-related activities.

• Internal Stakeholder Management: Drive coordination with internal stakeholder teams, including content, marketing, tech, etc, to own timely delivery of the client deliverables and develop processes to ease collaborative

Who We Are Looking For

• Individuals with 3-6 years of relevant experience (media solutions/consulting/SaaS).

• Front-end experience in managing client relationships and cultivating business outcomes is necessary.

• Bachelor's or Master’s Degree in Sales or Marketing or equivalent.

• You should have a keen sense of timing, killer presentation, Excel skills, and the confidence to hold your ground and push back when necessary.

• As an AM, you need to assist in communicating the value of your offerings both strategically and financially to your customers.

• Excellent communication, listening, consultative & project management skills.

• Well-versed with Excel, CRM, & Project management tools.

• Ability to structure processes & optimize them same time to time.

• Team management experience is good to have, as this role is expected to develop into a team leader soon